Home Factors 
Millennial New Mover Report
Millennials have now become the largest generation of U.S. homebuyers.
For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Research uncovers key insights on this generation’s spending habits throughout the entire moving journey.
Key Topics
- Time in months before a move that millennials researched services
- What services millennials anticipate finding a provider for within the first 12 months of moving
- Average amount spent on products and services
- Timing of item purchases
- Timing of change of service providers
- Top home improvement projects
- What entices millennial new movers to try new brands
- Research methods millennial new movers use to find new brands
- What products and services millennial new movers are most likely to try a new brand for & more
