Porch Group Media Reports Online Browsing for Automotive Aftermarket Products Increased by 350% in the U.S. During March
Company Identifies Billions of Dollars in Opportunities for Tires and Service
BOSTON, March 31, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. Porch Group Media reports that online browsing for automotive aftermarket products parts increased by 350+% as highlighted by national brands such as NAPA and O’Reilly Auto Parts. Local aftermarket brands followed a similar path, with an increase of 400+% in online browsing activity.
Statistics were compiled during March 2020 using Porch Group Media Signals, the company’s in-market shopping technology. Through proprietary technology, Porch Group Media Signals Online tracks online browsing activity, monitoring behavioral data and searches occurring on over 90% of internet-connected devices every month.
“Our Porch Group Media Signals Online product is providing tremendous insights across industries into the products consumers are searching for right now,” said Andy Frawley, CEO of Porch Group Media. “While physical visits may be down, we are seeing a massive increase in browsing activity across the automotive aftermarket, signifying ripe opportunities on which brands can capitalize today.”
According to Anders Ekman, President of Porch Group Media, “The actions marketers take today will position themselves for long-term success. Consumers are clearly still interested in caring for their cars, and forward-thinking retailers are monetizing the shopping interest that they can today while they reinforce their customer relationships for the future.”
Porch Group Media will be releasing weekly insights into consumer shopping patterns across categories.
About Porch Group Media
Porch Group Media is an audience and marketing solutions provider that delivers insight on movers and homeowners, with more context, and greater precision than any provider in the market. Our solutions deliver early access to 90% of US homebuyers. Porch Group Media provides movers, consumer, shopping intent, auto, and property insights to deliver highly personalized, omnichannel, one-to-one marketing campaigns and outcomes across multiple industries. For more information, visit porchgroupmedia.com.