[press release] Online Browsing for Home Electronics Increased by 200+%

Porch Group Media Reports Online Browsing for Home Electronics Increased by 200+% in the U.S. During March

BOSTON, March 24, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. Porch Group Media reports that online browsing for home electronics has increased by 200+% in the U.S. and foot traffic to wireless providers increased by 32% in the U.S.

Statistics were compiled from March 3-16, 2020 using Porch Group Media Signals, the company’s in-market shopping technology. Through proprietary technology, Porch Group Media Signals Mobile tracks recent visits to physical store locations and Porch Group Media Signals Online tracks online browsing activity, monitoring behavioral data and searches occurring on over 90% of internet-connected devices every month.

“Using Porch Group Media Signals, we are able to monitor a massive portion of U.S. shopping behavior across categories and across offline and online channels,” said Andy Frawley, CEO of Porch Group Media. “At a time when the market is so volatile and consumer shopping patterns are changing by the day, the technology is providing tremendous insights to help marketers anticipate moves in the market.”

According to Anders Ekman, President of Porch Group Media, “The actions marketers take today will position themselves for long-term success. We are seeing billions of dollars in revenue opportunities that our clients can capitalize on based on what consumers are purchasing today.”

Porch Group Media will be releasing bi-weekly insights into consumer shopping patterns across categories.


About Porch Group Media
Porch Group Media is an audience and marketing solutions provider that delivers insight on movers and homeowners, with more context, and greater precision than any provider in the market. Our solutions deliver early access to 90% of US homebuyers. Porch Group Media provides movers, consumer, shopping intent, auto, and property insights to deliver highly personalized, omnichannel, one-to-one marketing campaigns and outcomes across multiple industries.

For more information, visit porchgroupmedia.com.

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