Report Highlights the Importance of Diverse Data Sources for Successful Audience Development. Tampa, FL – Porch Group Media, today announced the findings of The 2024 B2C Marketing Audience Building Research Report, which highlights the importance of leveraging data- to build high-performing target audiences in 2024. Porch Group Media, in partnership with Ascend2, fielded a custom online questionnaire...Read More

Tampa, FL – Porch Group Media, a leading provider of audience and marketing solutions, announced the launch of its consumer insight data on Snowflake Marketplace. This new integration will provide marketers with access to a broad collection of unique audiences and attributes. Porch Group Media, leveraging the Data Cloud platform from Snowflake, provides comprehensive insights...Read More

Porch Group Media Delivers Early and Proprietary Access to more than 90% of U.S. Movers and Homeowners, launching the First Media Network to Target Movers and Homeowners Tampa, FL – V12, an audience and media solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced its rebrand to Porch Group Media, reflecting its transformation to...Read More

Porch Group Media, A Porch Company, Promotes Kym Vance to Chief Revenue Officer Tampa, Fla.  – January 25, 2023 – Porch Group Media, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced the promotion of Kym Vance to Chief Revenue Officer.  In this new role, Vance is responsible for the...Read More

Porch Group Media Partners with Strategus to Expand Media Advertising Solution through Connected TV Offering First Private Media Solution to offer Advanced CTV to Target Actively Shopping Movers and Homeowners Audiences   Tampa, Fla.  – October 27, 2022 – Porch Group Media, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH),...Read More

Porch Group Media Publishes 2022 New Mover Trends Report Porch Group Media Identifies New Opportunities for Brands to Engage Movers Across the Move Journey 90% of New Movers Willing to Try New Brands for Moving Goods and Services Average Mover Spends Nearly $11,000 on Move-Related Expenses Tampa, Fla.  – October 11, 2022 – Porch Group...Read More

Porch Group Media, A Porch Company, Unveils 2022 Marketer’s Perspective on Mover Marketing Report Highlights Marketers’ Approach and Investment in Reaching the Mover Demographic Nearly Half of Mover Marketing Users Admit Mover Marketing has a Significant Impact on Overall Marketing Performance   Boston, MA – Porch Group Media, a Porch Group Company, today announced the...Read More

Porch Group Media Consumer Data Ranks Highest in Performance Across Key Attribute Categories by Truthset, a Data Intelligence Company BOSTON, April 15, 2021 /PRNewswire/ — Porch Group Media, a Porch Group, Inc. company and leading provider of purchase intent software and marketing services, announced that it was ranked highest among its peers for car ownership, pet...Read More

Porch Group Media, A Porch Company, Launches Vistas Lifestyle and Shopping Segmentation, A Groundbreaking Consumer Targeting Solution Built on In-Market Behaviors Advanced Behavioral Data and Analytics Power Next-Generation Consumer Data Solution BOSTON, February 3, 2021 /PRNewswire/ — Porch Group Media, a Porch Group, Inc. company and leading provider of purchase intent technology, insight and marketing...Read More

V12 Data, Leading Marketing and Data Services Provider Acquired by Porch Group to Transform Mover Marketing BOSTON, January 21, 2021 /PRNewswire/ — V12 Data, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc. (NASDAQ:PRCH), a leading vertical software company for the...Read More