Are you targeting Gen Z?  If not, you should be.  They are the youngest generation of new consumers with an astounding $360 billion in disposable income. They also have a huge influence on the habits of other generations. In fact, about two-thirds (68%) of adults around the world say that teenagers and college-aged people influence...Read More

Marketing to Gen Z: Appeal to Partnership Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers and purchasers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers. In this podcast hosted by Luci Rainey, former marketing...Read More

By 2025, 85 million US customers will be in the Gen Z age group. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions in...Read More