New movers are actively making decisions about the products and services they need to settle into their new homes. And with a whopping 72% of new movers making major purchase decisions before moving, you’ll want to reach them weeks before move-in day.
This article explores the power of new mover data, a valuable addition to your targeting strategy that can help you reach new customers who are ready to buy and open to trying new brands.
The Power of New Movers
People on the cusp of a move have a “permission to spend” mentality. They’re actively shopping for furniture, appliances, internet, and a variety of other items and services to establish themselves in their new homes.
New mover data puts you at the forefront of their minds during this major life event, allowing you to present your offerings when these consumers are most likely to convert. This data helps you refine your customer acquisition marketing strategies, ensuring your offers are seen by an audience that is in-market and ready to buy.
New Mover Data for Customer Acquisition
Mover data identifies people actively planning a move, in the middle of a move, and who have recently moved, giving you a glimpse into their upcoming needs and spending habits. These consumers are in a state of transition, making them more receptive to offers from brands in a variety of industries.
From moving companies and retailers to internet providers and security system companies, brands across industries can leverage this data to reach new customers with highly relevant offers during a key spending period.
Porch Group Media has organized new movers into four key audience segments.
- Possible movers: Homeowners or renters actively researching move-related products and services. They are browsing for moving companies, home improvement services, mortgages, and realtors but do not have a home listed for sale.
- Likely movers: Homeowners who have their home listed but are not definitively moving. These consumers are researching move-related products and services and are open to trying new brands during this time.
- Verified pre-movers: Homebuyers who have a home under contract or in inspection and are in the moving or financing process. These movers are browsing and purchasing home and move-related products and services.
- Postmovers: Homebuyer or renter who has completed the move. These movers are settling in and are making purchases for their new homes within the first 12 months of moving.
New Mover Data for Customer Retention
Many brands focus exclusively on customer acquisition, but customer retention cannot afford to be ignored. But, with 90% of new movers willing to try new brands, maintaining the loyalty of your moving customers must be a high priority.
The solution? MoverMatch.
With MoverMatch, you’ll know if your customers are moving before they move so you can retain them at their new locations. Using your CRM data, Porch Group Media or your 3rd partner match partner will identify your customers who are potential and verified movers so you can deploy new mover marketing campaigns to retain their business.
New Mover Data Solutions
Need to get your offer in front of new movers? Our exclusive insights on 90+% of homebuyers can help you reach them at the right time and on the right channel. Our new mover data is enhanced with rich insights into consumer preferences, lifestyles, interests, property data and billions of purchase intent signals for unparalleled insights.
Learn How Marketers are Leveraging New Mover Marketing to Power Their Customer Acquisition & Retention Campaigns
