Home Factors 
12 Millennial New Mover Statistics
Check out millennial new mover statistics from our New Mover Trends Report to gain key insights on the characteristics of this generation’s moving journey.
- Millennials spend 4.1 months researching mortgage lenders.
- TV, furntiure/home decor, and appliances top the list for items purchased by millennials within the first 12 months of moving.
- Internet, utilities, and home security are the first providers sought by millennials within the first 12 months of moving.
- 67% of millennials are purchasing items before moving.
- 54% of millennials are finding service providers prior to moving.
- 85% of millennials are doing home improvement projects.
- 46% of millennials are using online research to discover new brands to purchase from.
- 52% of millennials say good customer reviews would entice them to try a new brand.
- 32% of millennials said online ads drove their purchase decisions.
- 92% of millennial new movers are willing to try new brands.
- 89% of millennial new movers are willing to try new service providers, especially for internet, utilities, and home security.
- The top five cities millennials moved to in 2021 were Denver, CO, Seattle, WA, Phoenix,AZ, Austin, TX, and Colorado Springs, CO. Source: SmartAsset
