Items Millennials Purchase in the First 12 Months of Moving

Millennial Movers Deep Dive: Providers for Internet, Utilities, and Home Security are Sought After Within the First 12 Months of Moving

The New Movers Survey was conducted online by The Harris Poll on behalf of Porch Group Media, between July 7th – 16th, 2021 among 1,006 adults ages 18+ in the US who have moved in the past 12 months and/or are planning to move in the next 3 months. Raw data were statistically weighted where necessary by age by gender, race/ethnicity, region, education, income, size of household,
marital status, and employment status to bring them in line with their actual proportions in the population.

Learn more about generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience.

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