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The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time.
A valuable audience across industries that’s often overlooked are movers.
Movers represent a whopping $170 billion audience and spend an average of $11,000 per move. This makes moving one of the most economically impactful life triggers and a lucrative opportunity for brands to establish new customer relationships.
Mover Marketing Has Been Reinvented
Moving is no small feat and requires consumers to make several major purchase decisions for their new home. Consumers spend hours online researching a plethora of products and services, posting on social media for recommendations, and checking out customer reviews to explore their options.
While traditional mover marketing primarily used direct mail or stagnant email lists to reach movers, these methods alone are simply not enough today. In order to reach movers at the right times on the right channels, marketers need deeper insights, dynamic data, and omnichannel campaigns. For decades, mover marketing was unable to accomplish this, until now.
