Numerous digital technologies and online marketing channels are available to today’s marketers. However, email marketing is still considered the giant of digital marketing.
In fact, email marketing is one of the most cost-efficient and effective ways to reach a massive percentage of your key demographic.
2024 Statistics on the Power of Email Marketing
Check out some of these great stats on the power of email.
- The average ROI for email marketing is $42 (or 4200%) for every $1 spent on email marketing.
- A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed.
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
- Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. 79% of marketers included email within their top three marketing channels.
- Email marketing persuades the purchasing decisions of nearly 6 out of every 10 email subscribers. At least once per month, 50.7% buy something from a marketing email. Meanwhile, 23.8% of people make a purchase via marketing emails several times per month and 3% do it more than once per week.
Integrate Email into Your 2024 Multi-Channel Strategy
The right time, right message, and right channel matter. You need to be where your customers are and email is a cornerstone of a successful multi-channel strategy. But, with so much digital noise and third-party cookie deprecation on the horizon, it’s important to use a multi-channel approach to reach and engage your audience effectively.
Benefits of Email Marketing
Comprehensive Reach
Email complements other marketing channels by providing an additional touchpoint to connect with your audience. While social media and paid advertising can help you reach new prospects, email allows you to nurture relationships with existing customers and leads, driving engagement and loyalty over time.
Consistent Messaging
Integrating email with other marketing channels is a great way to ensure a consistent brand message across all touchpoints. Whether a customer interacts with your brand on social media, visits your website, or receives an email, a cohesive brand experience will reinforce your message.
Increased Engagement
Email is an excellent tool for personalized communication and targeted messaging. Email allows you to deliver tailored content and offers based on customer preferences, behavior, and lifecycle stage in order to drive engagement.
The Case for Email Personalization
Personalization in email marketing goes beyond simply addressing recipients by their first name. It involves understanding each recipient’s unique preferences, behavior, and characteristics, and delivering content that speaks directly to their needs and interests.
Segmentation divides your email database into smaller, more targeted groups based on specific criteria or characteristics. Segmenting allows you to personalize your messaging and content to different audience segments, delivering more relevant and personalized experiences to each group.
Here are some common segmentation strategies:
Demographic Segmentation: Segment your email list based on demographic factors such as age, gender, location, or birthday.
Behavioral Segmentation: Segment your email list based on recipients’ past interactions with your brand, such as website visits, purchases, email opens, or click-throughs.
Lifecycle Stage Segmentation: Segment your email list based on where recipients are in the customer lifecycle, such as new subscribers, active customers, lapsed customers, or loyal advocates.
Interest-Based Segmentation: Segment your email list based on recipients’ interests, preferences, or engagement with specific types of content or products.
Get the latest tips and strategies your email marketing needs to thrive and drive revenue in 2024.
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Email Marketing Solutions
Email marketing is still a high-performing channel in 2024. However, as with any channel, it continues to evolve. You must rely on data and technology to keep your customers interested and engaged. Learn how our rich consumer audiences and robust email targeting solutions can help you make the most of this channel in 2024.
