When you’re a luxury furniture retailer introducing a new high‑end collection, you’re speaking to a very specific kind of consumer. You’re looking for someone who knows the difference between walnut and wenge, who actually reads the care instructions for velvet, and who has very strong opinions about the appropriate height for a credenza. But knowing...Read More
This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] No matter what the economy is doing, people still move. And when they move, they spend. Each year, roughly 30 to 35 million Americans move, even...Read More
Buying a home is one of life’s biggest milestones. But what happens when your dream home turns out to be a nightmare of repairs? Welcome to the world of “lemon homes”—properties riddled with hidden issues that only show their true colors after move-in day. In partnership with MovingPlace.com, PGM Solutions analyzed millions of property records...Read More
Personalization has become the norm of modern marketing, and for good reason. Today’s consumers expect personalized experiences that make their lives easier, more relevant, and more connected. But they also expect brands to respect their privacy. As expectations rise, so does scrutiny. Data privacy has always been top of mind for consumers. According to research...Read More
Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow to...Read More
PGM is pleased to be ranked highly in key categories by data intelligence company Truthset, in their Q3 2022 Data Quality Truthscore™ Report. What categories did PGM rank highly in? Car Manufacturer Car Owner Luxury vs. Standard Car Household Income plus Presence of Children Household Income Home: Home Renter Language Spoken Pets: Pet Owner...Read More
Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for...Read More
New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new...Read More
Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the key areas of focus has been...Read More
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