Email remains one of the most robust and reliable marketing channels. However, with more than 306 billion emails sent and received on a daily basis, making your emails stand out is an absolute imperative. That’s where email personalization comes in. Historically, marketers added a recipient’s first name into a generic email blast and it was...Read More
Successful marketing is rooted in really understanding your target audience. Two demographics that have been in the spotlight are Gen Z and Millennials. These generations share some similarities due to their digital upbringing but also exhibit distinct preferences and behaviors that necessitate different marketing strategies. Millennials and Gen Z are two distinct generations, each...Read More
Consumers today demand personalized consumers and will award their business to the brands that deliver. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. A one-size-fits-all marketing and communications strategy is simply not effective to compete and win the loyalty of consumers. Audience segmentation allows...Read More
Staying ahead of the curve is essential to stay competitive in today’s fast-paced world. As technology gets more advanced, data volumes continue to grow, and consumer expectations evolve, the role of AI in marketing is nothing short of transformative. For email marketers, artificial intelligence (AI) is reshaping the way businesses engage with their customers, nurture...Read More
Despite the popularity of digital, direct mail marketing has been a staple for businesses for years. In fact, it even predates the birth of the United States. A History of Direct Mail Direct mail, or any printing for that matter, would not be possible without Johannes Gutenberg’s groundbreaking invention of the printing press around...Read More
Since its international launch in 2016, it has swiftly ascended to the top tiers of social media apps, boasting billions of downloads and millions of active daily users. TikTok / Douyin was initially launched into China’s App market in September 2016 by parent company Bytedance. In less than four years since its launch, TikTok...Read More
In today’s data-driven world, businesses strive to understand and connect with their customers on a personal level. This connection goes beyond mere transactions; it’s about building meaningful relationships. To achieve this, businesses must first understand their customers on an individual level – known as the Single Customer View (SCV) or 360-degree customer view. Who...Read More
In the era of cord-cutting, the way we consume content is constantly evolving. While the first streaming platforms such as Netflix were appealing because of their lack of ads, there is growing popularity of ad-supported streaming services. In fact, according to a survey by Hub Entertainment Research, almost 6 in 10 (59%) viewers stated they...Read More
2024 Marketing to Gen Z: Appeal to Partnership Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers and purchasers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers. In this podcast hosted by Luci Rainey, former...Read More
Throughout the year, each month presents opportunities for brands to think outside the box and connect to audiences across cultural, historical, and seasonal moments. From January to December, there’s a myriad of occasions, holidays, and themes to tap into. Check out this list of 48 holidays and special occasions: Holidays and Occasions for January Audiences...Read More
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