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Larisa Bedgood
email re-engagement
08
Nov

Email Re-Engagement: How to Win Back Your Audience

November 8, 2023, ,
Maintaining an engaged audience can be a constant challenge for marketers today. But what if you could rekindle the interest of those who have drifted away? Read on as we dive into email re-engagement tactics and strategies to win back your valuable audience. What is Email Re-Engagement? Email reactivation or email re-engagement is a...
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gen z marketing tips
06
Nov

Winning Gen Z Hearts: 15 Tips to Rock Your Marketing

November 6, 2023,
By 2025, 85 million US customers will be in the Gen Z age group. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions...
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ways to captivate your audience through direct mail
02
Nov

10 Fun Ways to Captivate Your Audience Through Direct Mail

November 2, 2023,
Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 76% of consumers trust direct mail when it comes time to make purchasing decisions. To truly stand out, businesses must reimagine their direct mail approaches. Here are 10 fun ways to captivate your...
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how to leverage first party data to power email marketing performance
01
Nov

How to Leverage First Party-Data to Power Your Email Marketing Performance

November 1, 2023, , ,
Integrating first-party data with email marketing is a smart and strategic move that can significantly enhance the effectiveness of your email campaigns. First-party data, which you collect directly from your customers and prospects, provides valuable insights into their behaviors, preferences, and interactions with your brand. When used with email marketing, first-party data enables you...
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customer retention
31
Oct

What is Customer Retention? 8 Strategies to Reduce Customer Churn

October 31, 2023,
Imagine your favorite coffee shop knowing exactly how you like your drink or an online store that suggests products based on your preferences – these personalized experiences are the result of strong customer retention efforts. When a business focuses on keeping existing customers happy and engaged, it not only builds a loyal customer base...
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data clean room
26
Oct

What is a Data Clean Room?

October 26, 2023
The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior. This has given rise to the concept of data clean rooms. But what exactly are they, and do they align with...
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customer acquisition
24
Oct

What is Customer Acquisition? 8 Strategies for Growth

October 24, 2023,
Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them. It’s also not enough to offer a fantastic product or service. You need to strategically attract and retain a loyal customer base to ensure sustainable growth....
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more consumers are willing to share their data in return for personalization
23
Oct

More Consumers are Willing to Share Data in Return for Personalization

October 23, 2023, ,
When it comes to personalization, data is king. It allows businesses to offer tailored experiences, product recommendations, and content to their customers. However, this treasure trove of data comes with significant privacy concerns. Striking the right balance between data collection and personalization is the challenge marketers face. However, according to recent research, more consumers...
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what is a customer persona
20
Oct

What is a Customer Persona?

October 20, 2023,
Customer personas are invaluable tools for brands looking to understand and connect with a diverse audience who engage with their products and services. These fictional representations of ideal customers provide a window into their minds, helping businesses decipher their desires, motivations, and pain points. These personas, often given names and rich backstories, become invaluable...
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holiday promotion marketing campaign ideas
17
Oct

30 Happy Holiday Promotion and Marketing Campaign Ideas

October 17, 2023,
The holiday season is a wonderful time to spread joy and connect with your audience in unique ways. As the snowflakes start to fall and the festive spirit fills the air, why not infuse your marketing campaigns with a dose of creativity and fun? Here are 30 fun holiday promotion and marketing ideas to help...
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