By

Larisa Bedgood
the evolution of direct mail and how to leverage it today
Despite the popularity of digital, direct mail marketing has been a staple for businesses for years. In fact, it even predates the birth of the United States. A History of Direct Mail Direct mail, or any printing for that matter, would not be possible without Johannes Gutenberg’s groundbreaking invention of the printing press around...
Read More
how to boost your brand with tiktok advertising
Since its international launch in 2016, it has swiftly ascended to the top tiers of social media apps, boasting billions of downloads and millions of active daily users. TikTok / Douyin was initially launched into China’s App market in September 2016 by parent company Bytedance. In less than four years since its launch, TikTok...
Read More
single customer view
In today’s data-driven world, businesses strive to understand and connect with their customers on a personal level. This connection goes beyond mere transactions; it’s about building meaningful relationships. To achieve this, businesses must first understand their customers on an individual level – known as the Single Customer View (SCV) or 360-degree customer view. Who...
Read More
more consumers prefer ad supported streaming
In the era of cord-cutting, the way we consume content is constantly evolving. While the first streaming platforms such as Netflix were appealing because of their lack of ads, there is growing popularity of ad-supported streaming services. In fact, according to a survey by Hub Entertainment Research, almost 6 in 10 (59%) viewers stated they...
Read More
2024-marketing-to-gen-z
2024 Marketing to Gen Z: Appeal to Partnership Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers and purchasers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers. In this podcast hosted by Luci Rainey, former...
Read More
holiday audiences to target january to december
Throughout the year, each month presents opportunities for brands to think outside the box and connect to audiences across cultural, historical, and seasonal moments. From January to December, there’s a myriad of occasions, holidays, and themes to tap into. Check out this list of 48 holidays and special occasions: Holidays and Occasions for January Audiences...
Read More
how connected tv is changing advertising
An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences.  As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among Gen Z and Millennials.  The Evolution...
Read More
email re-engagement
Maintaining an engaged audience can be a constant challenge for marketers today. But what if you could rekindle the interest of those who have drifted away? Read on as we dive into email re-engagement tactics and strategies to win back your valuable audience. What is Email Re-Engagement? Email reactivation or email re-engagement is a...
Read More
gen z marketing tips
By 2025, 85 million US customers will be in the Gen Z age group. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions...
Read More
ways to captivate your audience through direct mail
Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 62% of consumers ultimately made a purchase in response to receiving a piece of direct mail.  To truly stand out, businesses must reimagine their direct mail approaches. We will share some compelling direct...
Read More
1 7 8 9 10 11 37

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!

home factors logo overlaid on photo of couple in front of home