Larisa Bedgood | Porch Group Media

Feb

Almost 3 in 4 Consumers Feel They Have Little or No Control Over Their Data Privacy

February 15, 2024Larisa BedgoodBlog, Customer Data Platform

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Consumers are increasingly aware of the digital footprint they leave behind. With every click, like, purchase, and app download, personal data is generated, collected, and used by companies. However, as data breaches and privacy scandals make headlines, consumers are more aware than ever about how their data is being used. In a recent study...

ctv advertising strategies for reaching audience

Feb

CTV Advertising: 3 Strategies for Reaching Your Audience in 2024

February 13, 2024Larisa BedgoodBlog, CTV

Connected TV (CTV) has revolutionized the way we consume content, providing a wealth of opportunities for both viewers and advertisers. As more households cut the cord and shift to streaming services, businesses need to understand how to build and engage audiences effectively in the CTV landscape. The Rise of CTV and Precision Audience Targeting Connected...

Feb

The Ultimate Guide to Data Cleansing

February 9, 2024Larisa BedgoodBlog

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In today’s data-driven world, the quality and accuracy of your data are paramount. Poor data quality can lead to costly errors, misinformed decisions, and missed opportunities. It is estimated that 88% of all data integration projects fail entirely or significantly overrun their budgets because of poor data quality. Data scientists spend about 60% of their time...

Jan

1st Party Data: How to Navigate the Consumer Privacy Landscape

January 30, 2024Larisa BedgoodBlog

Digital marketing has undergone significant changes in recent years, driven by concerns about consumer privacy and the impending deprecation of third-party cookies. These changes have reshaped how businesses collect, manage, and utilize data for marketing purposes. Amid this transformation, first-party data has emerged as a powerful tool for brands to maintain effective marketing strategies while...

Jan

5 Innovative Ways to Use Direct Mail in 2024

January 29, 2024Larisa BedgoodBlog, Direct Mail

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Direct mail can cut through the digital noise and engage your audience in new and exciting ways. Let’s explore five innovative ways to use direct mail to achieve exceptional results in your 2024 marketing campaigns. 1. Hyper-Personalized Direct Mail Personalization is not just about addressing recipients by their first name—it’s about delivering highly tailored...

Jan

6 Gen Z Traits Brands Need to Know

January 25, 2024Larisa BedgoodBlog

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Are you targeting Gen Z? If not, you should be. They are the youngest generation of new consumers with an astounding $360 billion in disposable income. They also have a huge influence on the habits of other generations. In fact, about two-thirds (68%) of adults around the world say that teenagers and college-aged people...

Jan

Almost 7 in 10 CMOs See Rivalry for Customers Heating Up in the Next Year

January 23, 2024Larisa BedgoodBlog

Brands are constantly vying for the attention and loyalty of the same customer base. Whether you operate in the tech industry, retail, or any other industry, the challenge remains the same: how can you stand out and win the hearts of customers who have plenty of options to choose from? In a study by...

Jan

The Importance of First-Party Data in a Cookieless World

January 19, 2024Larisa BedgoodBlog

As of January 4th, 2024, Google began blocking cookies for 1% of Chrome users, or about 30 million people. This is the long-awaited final step of its Privacy Sandbox initiative, marking the end of the third-party cookie era. The phasing out of third-party cookies, which were a cornerstone of digital advertising, is a response to...

Jan

Connected TV Advertising on the Rise in 2024

January 18, 2024Larisa BedgoodBlog, CTV

Advertising budgets allocated for Connected TV (CTV) are on the rise, while those for traditional linear TV are on the decline. In fact, 2024 is expected to see an increase of 85% in advertising for connected TV. This is according to a Media Budgets 2024 survey by the World Federation of Advertisers (WFA) and Ebiquity....

Jan

Customer Acquisition vs. Retention: Striking the Right Balance

January 16, 2024Larisa BedgoodBlog, Customer Data Platform, Velocity

Should you focus more on acquiring new customers or retaining existing ones? Both customer acquisition and retention are important components of a successful strategy. However, striking the right balance between these two is the key to sustainable growth and long-term success. The Importance of Customer Acquisition Customer acquisition is the process of attracting new customers...

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