Larisa Bedgood | PGM Solutions - Part 7
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Larisa Bedgood
guide to using data to drive personalization
03
Apr

Your Guide to Data-Driven Personalization

April 3, 2024,
Personalization drives better performance and gives you a competitive advantage. For 90% of leading marketers, personalization significantly contributes to business profitability. According to consumers, 80% of respondents are more inclined to do business with an organization that delivers personalized experiences  (Epsilon). As a result, using data-driven personalization is key to enhancing customer satisfaction and...
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customer journey types
02
Apr

6 Types of Customer Journeys

April 2, 2024,
Customer experience is more important than ever – 77% of brands believe CX is a key competitive differentiator. In fact, 86% of consumers would leave a brand after as few as two poor experiences.  They are also willing to pay for a great experience – 61% of consumers will pay at least 5% more if...
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email re-engagement strategies for success
27
Mar

Email Re-Engagement Strategies for Success

March 27, 2024,
Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. Kym Vance, Head of Business Development, and Larisa Bedgood,...
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email marketing vs social media
20
Mar

Email Marketing vs Social Media: Choosing the Right Channel

March 20, 2024, ,
Email continues to be a top channel influencing consumer purchase decisions. However, social platforms are quickly catching up, especially with younger consumers. In research by Marigold, more Millennials and Gen Xers are influenced to purchase by a social media ad or post compared to email.  The survey revealed that 56% of Millennials purchased from a...
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segmentation strategies
18
Mar

Segmentation Strategies for Every Stage of the Customer Journey (with Examples)

March 18, 2024,
Understanding and catering to the diverse needs of consumers is crucial to succeed in today’s competitive environment. One effective way to achieve this is through segmentation strategies that align with every stage of the customer journey. By tailoring your marketing efforts to address the unique preferences and behaviors of different segments, you can enhance engagement,...
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cookieless advertising guide
11
Mar

A Guide to Cookieless Advertising

March 11, 2024, ,
Digital advertising is undergoing a seismic shift. With privacy concerns and regulatory changes on the rise, the era of third-party cookies is gradually coming to an end. In this evolving environment, understanding and adapting to cookieless advertising is important for marketers and advertisers. However, according to an Adobe study, 75% of marketers still relied heavily...
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how to use first party data to understand consumer intent
04
Mar

8 Ways to Use First-Party Data to Understand Consumer Intent

March 4, 2024,
The phasing out of third-party cookies is forcing marketers to adapt to a new digital landscape. Several web browsers, including Apple’s Safari and Mozilla’s Firefox, have long been blocking third-party cookies. Moreover, Google Chrome, the world’s most widely used browser, is gradually discontinuing its support for third-party cookies, with a planned phase-out scheduled to commence...
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audience segmentation pitfalls
01
Mar

5 Audience Segmentation Pitfalls to Avoid (and How to Fix Them)

March 1, 2024,
Audience segmentation is a cornerstone of effective marketing. Seven in ten marketers use segmentation in their marketing strategies, and eight in ten companies that use market segmentation report increased sales. Using audience segmentation, businesses can deliver highly personalized and relevant content to specific groups, resulting in increased engagement and conversion rates. Additionally, segmentation allows for...
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customer analytics
28
Feb

The Ultimate Guide to Customer Analytics

February 28, 2024,
Businesses have access to an unprecedented wealth of information about their customers. This treasure trove of data holds valuable insights that can be used to predict future customer behavior. A survey by McKinsey survey found that companies that extensively use customer analytics report 115% higher ROI and 93% higher profits. What is Customer Analytics? Customer analytics...
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marketing strategies for car dealerships
26
Feb

5 Marketing Strategies for Car Dealerships to Drive Success

February 26, 2024, ,
Only 1 in 3 potential car buyers know the exact vehicle they want to purchase which means that car dealership marketers have plenty of opportunity to influence these undecided buyers with their marketing strategies. Staying ahead in such a highly competitive and dynamic industry requires creativity, adaptability, and strategic thinking. To help you navigate this...
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