Advertising budgets allocated for Connected TV (CTV) are on the rise, while those for traditional linear TV are on the decline. In fact, 2024 is expected to see an increase of 85% in advertising for connected TV. This is according to a Media Budgets 2024 survey by the World Federation of Advertisers (WFA) and Ebiquity....Read More
Should you focus more on acquiring new customers or retaining existing ones? Both customer acquisition and retention are important components of a successful strategy. However, striking the right balance between these two is the key to sustainable growth and long-term success. The Importance of Customer Acquisition Customer acquisition is the process of attracting new customers...Read More
With the right data and strategy, digital display advertising can be a major driver of conversions and sales. In fact, according to research by OMI and Ascend2, one-third (33%) of enterprise marketers feel that their digital display advertising is extremely effective in driving conversions and sales. The top ad formats marketers are using include: 70%...Read More
Your target audience is the cornerstone upon which your entire marketing strategy is built. It determines the direction of your campaigns, the content you create, and the channels you use to deliver your message. However, in a recent study by Hubspot, just 42% of marketers know the basic demographic information of their target audience, like...Read More
While acquiring new customers remains vital for growth, retaining and nurturing existing ones is equally—if not more—important. In this era of fierce competition, where consumers have more choices than ever, brands must go the extra mile to cultivate the loyalty of their customer base. So what impacts a consumer’s loyalty? According to research by Forbes...Read More
Today’s economy is increasingly crowded and consumer preferences are constantly evolving. To find pockets of success, businesses are discovering the power of niche marketing. Niche marketing, at its core, is about precision—the art of identifying, understanding, and catering to a narrowly defined segment of the market. By focusing on the unique needs, interests, and...Read More
We always hear that direct mail is going away or it’s simply not effective in a world of digital outreach. However, this is far from true, and direct mail remains one of the largest channels that marketers budget for. Research shows that an incredible 80-90% of direct mail gets opened, while only 20-30% of...Read More
Picture this: a town crier in medieval times, enthusiastically proclaiming the arrival of a new shipment of ale. Fast forward to Super Bowl Sunday, where millions eagerly await the next iconic commercial. The journey from town criers to Super Bowl ads is a fascinating one. Join us as we embark on a whimsical adventure through...Read More
Email remains one of the most robust and reliable marketing channels. However, with more than 306 billion emails sent and received on a daily basis, making your emails stand out is an absolute imperative. That’s where email personalization comes in. Historically, marketers added a recipient’s first name into a generic email blast and it was...Read More
Successful marketing is rooted in really understanding your target audience. Two demographics that have been in the spotlight are Gen Z and Millennials. These generations share some similarities due to their digital upbringing but also exhibit distinct preferences and behaviors that necessitate different marketing strategies. Millennials and Gen Z are two distinct generations, each...Read More
