Digital marketing has undergone significant changes in recent years, driven by concerns about consumer privacy and the impending deprecation of third-party cookies. These changes have reshaped how businesses collect, manage, and utilize data for marketing purposes. Amid this transformation, first-party data has emerged as a powerful tool for brands to maintain effective marketing strategies while...Read More
Direct mail can cut through the digital noise and engage your audience in new and exciting ways. Let’s explore five innovative ways to use direct mail to achieve exceptional results in your 2024 marketing campaigns. 1. Hyper-Personalized Direct Mail Personalization is not just about addressing recipients by their first name—it’s about delivering highly tailored...Read More
Are you targeting Gen Z? If not, you should be. They are the youngest generation of new consumers with an astounding $360 billion in disposable income. They also have a huge influence on the habits of other generations. In fact, about two-thirds (68%) of adults around the world say that teenagers and college-aged people...Read More
Brands are constantly vying for the attention and loyalty of the same customer base. Whether you operate in the tech industry, retail, or any other industry, the challenge remains the same: how can you stand out and win the hearts of customers who have plenty of options to choose from? In a study by...Read More
As of January 4th, 2024, Google began blocking cookies for 1% of Chrome users, or about 30 million people. This is the long-awaited final step of its Privacy Sandbox initiative, marking the end of the third-party cookie era. The phasing out of third-party cookies, which were a cornerstone of digital advertising, is a response to...Read More
Advertising budgets allocated for Connected TV (CTV) are on the rise, while those for traditional linear TV are on the decline. In fact, 2024 is expected to see an increase of 85% in advertising for connected TV. This is according to a Media Budgets 2024 survey by the World Federation of Advertisers (WFA) and Ebiquity....Read More
Should you focus more on acquiring new customers or retaining existing ones? Both customer acquisition and retention are important components of a successful strategy. However, striking the right balance between these two is the key to sustainable growth and long-term success. The Importance of Customer Acquisition Customer acquisition is the process of attracting new customers...Read More
With the right data and strategy, digital display advertising can be a major driver of conversions and sales. In fact, according to research by OMI and Ascend2, one-third (33%) of enterprise marketers feel that their digital display advertising is extremely effective in driving conversions and sales. The top ad formats marketers are using include: 70%...Read More
Your target audience is the cornerstone upon which your entire marketing strategy is built. It determines the direction of your campaigns, the content you create, and the channels you use to deliver your message. However, in a recent study by Hubspot, just 42% of marketers know the basic demographic information of their target audience, like...Read More
While acquiring new customers remains vital for growth, retaining and nurturing existing ones is equally—if not more—important. In this era of fierce competition, where consumers have more choices than ever, brands must go the extra mile to cultivate the loyalty of their customer base. So what impacts a consumer’s loyalty? According to research by Forbes...Read More
