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March 4, 2024
how to use first party data to understand consumer intent
The phasing out of third-party cookies is forcing marketers to adapt to a new digital landscape. Several web browsers, including Apple’s Safari and Mozilla’s Firefox, have long been blocking third-party cookies. Moreover, Google Chrome, the world’s most widely used browser, is gradually discontinuing its support for third-party cookies, with a planned phase-out scheduled to commence...
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