With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according to DealerSocket’s Dealership Action Report, “53% of the average dealership’s gross profit comes from the service...Read More

Regardless of industry, customer experience is key to business growth and success. It’s simple: unhappy customers leave and happy ones not only stay, they tell their friends about your company. The Gartner 2015-16 CMO Spend Survey found that 52% of marketers rank customer experience as one of the top 5 marketing technology  investments, and Genesys research shows that companies...Read More

Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping.   Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobile commerce is growing 300% faster than traditional ecommerce. As consumers increasingly transition from their desktops to mobile devices, organizations across all industries need to pay full attention to...Read More

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test drive. This means there is plenty of opportunity to influence...Read More

Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers.  Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data.  The ability for mobile devices to track and report a person’s location in real time...Read More

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing...Read More

The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.Read More

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI Research forecasts that 400 million people will rely on robotic car sharing by 2030. Companies such as Zipcar and Uber are already gaining huge market share, steadily growing...Read More

90% of car shoppers seek a dealership where they can start the buying process online. This is according to a new survey released by CDK Global. According to the report, “New research from CDK Global found that car shoppers are willing and likely to start the car buying process online. In a recent survey, CDK found that...Read More

Retailers have long tried to figure out if social media marketing is worth the effort. Major brands use social platform aggressively, white others are on the fence about whether social is worth the time.  In fact, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of...Read More