By

Larisa Bedgood
market segmentation mistakes
Market segmentation is a powerful tool that can make or break your marketing efforts. When executed effectively, segmentation allows you to target specific groups of customers with personalized messaging, ultimately driving engagement and boosting ROI. However, like any strategy, it’s easy to stumble into common pitfalls that can derail your segmentation efforts. The Importance...
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audience segmentation examples
Understanding and connecting with your target audience through personalized communications is vital for success. Audience segmentation, the process of dividing your customer base into distinct groups based on specific criteria, is a powerful strategy to achieve this personalization. By personalizing your marketing efforts to the unique needs and preferences of each segment, you can...
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navigating the connected tv landscape
As we embrace a digital-first age, the way we consume content has experienced a seismic shift. Gone are the days when television schedules dictated our evenings. Today, it’s all about streaming, on-demand shows, and flexibility. For brands and advertisers, Connected TV represents a fresh opportunity to reach audiences in more personalized and effective ways....
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holiday email marketing tips
The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience. According to research by Salesforce, almost two-thirds (68%) of holiday shoppers said they pay more attention to emails from companies during the...
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dealership marketing audience segmentation
Reaching the right consumers with the right message is at the heart of any successful marketing strategy. This is where audience segmentation comes into play. Long gone are the days of one-size-fits-all advertising campaigns. Savvy dealerships are leveraging audience segmentation techniques to connect with potential customers in a more personalized and effective way. Why...
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new mover marketing reaching your audience at the right moment
Moving to a new home is a significant life event that brings about a multitude of changes and new experiences. For businesses, this transition period presents a unique and often untapped opportunity to connect with an audience actively shopping and looking to establish relationships with new businesses in their community. Why Market to New...
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email marketing automation tips
As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape.   From welcoming new subscribers with personalized greetings to recovering abandoned carts and celebrating special occasions, email automation streamlines the marketing process, maximizes...
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customer journey map
Consumers today are inundated with numerous information and choices when researching and shopping, making it more important than ever for your brand to stand out from the crowd. During this customer journey, from awareness to post-purchase, consumers experience a myriad of interactions with your brand at every touchpoint. Marketing to consumers at every stage...
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multichannel marketing strategy
Reaching and engaging consumers has become both more challenging and more exciting. Consumers are shopping across more platforms and channels, both offline and online. By targeting consumers across channels, brands can create a cohesive and personalized customer experience. However, while marketers understand the importance of multichannel marketing, only 14 percent of organizations say they are...
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navigating the new social media landscape
Social media platforms have transformed from mere social networking spaces into powerful arenas for businesses to connect, engage, and convert consumers. Advertising on these platforms offers a direct channel to reach potential customers and foster meaningful relationships. Social Media and the Consumer Journey Consumers today use social media extensively when researching and purchasing from...
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