By

Larisa Bedgood
customer journey map
Consumers today are inundated with numerous information and choices when researching and shopping, making it more important than ever for your brand to stand out from the crowd. During this customer journey, from awareness to post-purchase, consumers experience a myriad of interactions with your brand at every touchpoint. Marketing to consumers at every stage...
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multichannel marketing strategy
Reaching and engaging consumers has become both more challenging and more exciting. Consumers are shopping across more platforms and channels, both offline and online. By targeting consumers across channels, brands can create a cohesive and personalized customer experience. However, while marketers understand the importance of multichannel marketing, only 14 percent of organizations say they...
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navigating the new social media landscape
Social media platforms have transformed from mere social networking spaces into powerful arenas for businesses to connect, engage, and convert consumers. Advertising on these platforms offers a direct channel to reach potential customers and foster meaningful relationships. Social Media and the Consumer Journey Consumers today use social media extensively when researching and purchasing from...
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marketing trends furniture industry
Furniture marketing is continually changing as consumer behaviors and preferences evolve. Today, consumers are increasingly using digital platforms and online channels to shop for furniture. They seek inspiration from social media, explore websites and online marketplaces, and read customer reviews to make informed decisions. The rise of e-commerce has provided convenience and accessibility, allowing...
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what is audience segmentation
Reaching the right audience with the right message at the right time is paramount. This is where audience segmentation comes into play. Whether you’re a seasoned marketer or just dipping your toes into the field, understanding audience segmentation is a fundamental step toward creating successful and targeted marketing campaigns. What is Audience Segmentation? Audience...
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generational marketing strategies
Today’s audiences span multiple generations, each with its unique characteristics, values, and preferences. Successfully connecting with these diverse age groups requires understanding the nuances of each generation – Gen Z, Millennials, Gen X, and Baby Boomers – to personalize strategies to effectively engage each group. What is Generational Marketing? Generational marketing involves segmenting the...
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automotive dealership marketing across channels
Most car shoppers today start their journey online, searching and browsing through inventory and various car features before then heading into a dealership. In fact, according to Cox Automotive, 89% of car shoppers use the internet as a resource during the car-buying process.  Car shoppers use a variety of other online channels as well...
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2024 ctv advertising trends
As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum. Here are five trends to watch for in CTV advertising in 2024. 2024 CTV...
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2024 marketing advertising predictions
Embracing the Future of Customer Engagement The marketing and advertising landscape is constantly evolving. Digital, AI, Big Data, Fast Data – more advancements and new technologies are constantly being introduced.  Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50...
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The amount of data being created each day is staggering. According to Statista, the total amount of data predicted to be created, captured, copied, and consumed globally last year was 97 zettabytes, a number projected to grow to 181 zettabytes by 2025. With so much data, brands have plenty of opportunities to know their...
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