The homeowner journey is a deeply personal and often emotional experience, filled with dreams, challenges, and continuous evolution. For marketers in the home improvement industry, understanding this journey isn’t just good business—it’s essential for truly connecting with customers and offering the right solutions at the right time. Meeting Today’s Homeowners’ Needs Owning a home is...Read More
The holidays are big business. During the holiday season, people from all walks of life open their wallets to spread cheer. Millions hurry to the stores and online, searching for the perfect gifts to treat their families, friends, pets, and themselves. A well-planned holiday campaign can be an excellent source of revenue, helping you finish...Read More
Every great marketer has had to wrestle with a data quality monster every now and then. Perhaps you’re currently trying to tame one. Poor data quality eats your marketing dollars, limiting your ROI potential. And if you don’t have the right processes in place to keep it clean, you’re taking unnecessary risks—like wasting budget,...Read More
At PGM, giving back to our community is important to us. That’s why we were honored to attend a recent Habitat for Humanity home dedication ceremony, celebrating the completion of a new home, which we were lucky to be a part of building. The keys were handed over to a very deserving new owner, and...Read More
Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people – and...Read More
For years, marketers have leaned on cookies like a trusty sidekick, helping us understand who’s visiting our websites and what they’re interested in. This intel allowed us to tailor our messages and connect with the right people. But just like all good things, the era of third-party cookies was seemingly coming to a close. This...Read More
Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels like...Read More
In 2025, shoppers have more choices than ever before. Thousands of brands are probably vying for your attention right now! And because of that, our expectations as customers have soared. We don’t just want good service; we expect seamless, personalized interactions that make us feel seen and valued. And if the experience is not up...Read More
For almost 30 years, third-party cookies have been a cornerstone of digital advertising, enabling ad platforms to track user behavior across websites. However, growing data privacy concerns and stricter regulations have driven a significant shift in the industry. Are Third-Party Cookies Really Going Away? The Latest Update from Google The conversation around the deprecation of...Read More
Priorities have evolved for American homebuyers. Today, people spend more time living, entertaining, and working in their homes. So, what are the things that make a home feel like home for today’s homebuyers? What do American homebuyers look for when finding the perfect place to set down roots? Top 5 Features That Matter to Homeowners ...Read More
Home Factors 