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Kristin Jones
property data for insurance companies
18
Nov

The Power of Property Data for Insurance Companies

November 18, 2024
The insurance industry faces numerous challenges, including increasing claims costs, climate change, and evolving customer expectations. As a result, insurance companies are increasingly turning to property data to solve these challenges and streamline their operations. Why Property Data Matters for Insurance Carriers Property data serves as the foundation for various critical insurance functions, including:...
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data-driven-marketing
15
Oct

5 Data-Driven Marketing Strategies to Better Understand Your Customers

October 15, 2024
Data is the foundation of your marketing. It informs your decisions, provides insights into what’s working, and helps you understand your customers. What drives your customers to make purchases? What behaviors signal their purchase intent? What’s the best way to reach them with your offerings? To answer these questions, you must go beyond demographics...
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08
Oct

The Power of Email Marketing – 5 Ways Optimize Your Email Campaigns

October 8, 2024,
Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...
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holiday marketing audiences
05
Sep

8 Holiday Shopping Audiences You Should Target this Season (2024)

September 5, 2024,
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers...
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New Movers The Untapped Opportunity to Transform Your Customer Acquisition
13
Aug

New Mover Data: Transform Your Customer Acquisition Campaigns

August 13, 2024, ,
New movers are actively making decisions about the products and services they need to settle into their new homes. And with a whopping 72% of new movers making major purchase decisions before moving, you’ll want to reach them weeks before move-in day. This article explores the power of new mover data, a valuable addition...
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mover marketing challenges
05
Aug

7 Challenges of Mover Marketing & How to Overcome Them

August 5, 2024, ,
Research from Porch Group Media and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. But, as with any type of marketing program, marketers face a few unique challenges when it comes...
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trigger marketing
02
Aug

The 2024 Guide to Trigger Marketing

August 2, 2024,
Trigger marketing is a powerful tool for capturing attention, fostering brand loyalty, and boosting conversions. In this article, you will learn about what trigger marketing is, the different types of marketing triggers, the benefits of trigger marketing, best practices, and more. What is Trigger Marketing? Trigger marketing delivers relevant and timely messages to customers...
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direct marketing tips
31
Jul

10 Effective Direct Marketing Tips for 2024

July 31, 2024, , ,
Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels...
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audience segment types
26
Jul

5 Amazing Audience Segments to Target in 2024

July 26, 2024, ,
Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people –...
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New Mover Statistics for Financial Service Providers
24
Jul

New Movers: 4 Shocking Financial Trends for 2024

July 24, 2024,
New movers are consumers who are in the process of moving or have moved within the last 12 months. These consumers are incredibly dynamic. The move represents a transition point in their lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And,...
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