The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer.  For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you leverage digital...Read More

1.  Over 90% of car buyers conducted extensive online research before visiting a dealership. (Forrester) 2. Over 70% of car shoppers used at least two devices (such as smartphones, tablets, and laptops) throughout their research process. This omnichannel approach highlights the importance of a seamless digital experience across all platforms for automotive brands. (Statista) 3....Read More

Reaching car shoppers in today’s highly competitive market is a challenge for dealerships. Research shows that an astounding 95% of car shoppers rely on online resources to gather information, bypassing dealerships as their starting point. However, only 1 in 3 potential car buyers know the exact vehicle they want to purchase. This is a valuable opportunity...Read More

Only 1 in 3 potential car buyers know the exact vehicle they want to purchase which means that car dealership marketers have plenty of opportunity to influence these undecided buyers with their marketing strategies. Staying ahead in such a highly competitive and dynamic industry requires creativity, adaptability, and strategic thinking. To help you navigate this...Read More

Reaching the right consumers with the right message is at the heart of any successful marketing strategy. This is where audience segmentation comes into play. Long gone are the days of one-size-fits-all advertising campaigns. Savvy dealerships are leveraging audience segmentation techniques to connect with potential customers in a more personalized and effective way. Why Audience...Read More

Most car shoppers today start their journey online, searching and browsing through inventory and various car features before then heading into a dealership. In fact, according to Cox Automotive, 89% of car shoppers use the internet as a resource during the car-buying process.  Car shoppers use a variety of other online channels as well in...Read More

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...Read More

Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....Read More

The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the industry....Read More

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More