Someone in the household has an interest in aerobic exercise
Someone in the household has an interest in riding motorcycles, and has an interest in watching auto/motorcycle racing
Individuals who love baseball including fans of college baseball, the minor leagues and Major League Baseball
Individuals who love basketball including fans of college hoops and the NBA
Someone in the household has an interest in camping/hiking
Individuals who love football including fans of college football the NFL and participants of fantasy football
Interest in golf and who spend on their sport, subscribe to golf related publications and travel to golfing destinations
Outdoors enthusiasts including hunting/shooting, sailing/boating, fishing, motorcycling, camping/hiking, recreational vehicles, etc
Multiple health related pursuits including bicycling, running/jogging, self-improvement, health/natural foods, etc
Individuals who have indicated their interest in hockey
Individuals who have indicated their interest in fishing
This segment identifies individuals who like boating/sailing
This segment identifies individuals who like hunting
Interest in Nascar such as drivers, posters, pictures, die cast cars, window decals, race apparel and tickets
Individuals who enjoy running, including casual/occasional joggers, marathoners, road, trail and treadmill runners
Individual interested in scuba diving and who spend on their sport, subscribe to diving publications and travel to diving destinations
Interest in skiing and who spend on the sport, subscribe to ski related publications and travel to skiing destinations
Someone in the household has an interest in watching soccer
Individuals who have multiple interests in a variety of sports such as basketball, skiing running, etc
Individuals who have indicated their interest in tennis
Someone in the household has an interest in walking for exercise
Someone in the household has an interest in weight lifting
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