Media Channels - PGM Solutions

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Media Channels
podcast part 2 the slow death of the cookie and what to do instead
[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead) [Podcast] Part 1: The Slow Death of the Cookie (and what to do instead) Speakers SpeakerSteven GoldbergVP, North American PublishersLiveRamp SpeakerTodd DziedzicSVP, Digital & AnalyticsPGM HostLuci RaineyFormer Marketing ExecutiveComcast & PODS *The following transcription has been adapted from The Slow...
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podcast part 1 the slow death of the cookie and what to do instead
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have...
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customer acquisition strategies for retailers
The retail industry is a dynamic and ever-changing landscape. Today, with the rise of e-commerce, changing consumer preferences, and technological advancements, retailers must constantly adapt and innovate to stay competitive. With intense competition from both traditional and online retailers, brands must differentiate with unique products, services, and experiences. Consumer preferences and behaviors are also constantly...
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Media Channels
More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continues to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According to a Nielsen CMO report, 82% of...
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