Halloween is right around the corner, and so are your festive marketing campaigns.   The spooky season kicks off a flurry of holiday shopping.   In 2024, Americans planned to spend a total of 11.5 billion U.S. dollars on costumes, decorations, and candies.   So, where are people shopping for Halloween this year, what are the top selling Halloween items, and what...Read More

Picture this: a town crier in medieval times, enthusiastically proclaiming the arrival of a new shipment of ale. Fast forward to Super Bowl Sunday, where millions eagerly await the next iconic commercial. The journey from town criers to Super Bowl ads is a fascinating one. Join us as we embark on a whimsical adventure through...Read More

As consumers, we are surrounded by personalization throughout our day. Suggestions on Amazon based on your purchases, recommendations on Netflix based on your viewing history, offers for products from all types of brands based on your browsing history, and the list goes on.  Providing personalized recommendation to drive engagement is a top priority for marketers....Read More

Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction and a positive brand experience can truly be game...Read More

According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are only partially prepared. So what exactly is top of mind for today’s consumers? According...Read More