This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Every year, more than four million Americans turn 65.  But what turning 65 looks like today is very different than it used to.  A...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] There’s a shift happening with younger generations, and it’s not subtle.  They have spending power. They’re using it. But they’re not prioritizing the same things earlier generations did. ...Read More

Understanding consumer shopping trends is crucial for businesses to effectively target their marketing efforts. Generational cohorts exhibit distinct purchasing behaviors, values, and preferences that significantly impact their consumption patterns. Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power.  For some time, marketers...Read More

Successful marketing is rooted in really understanding your target audience.  Two demographics that have been in the spotlight are Gen Z and Millennials. These generations share some similarities due to their digital upbringing but also exhibit distinct preferences and behaviors that necessitate different marketing strategies. Millennials and Gen Z are two distinct generations, each characterized...Read More