Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. Kym Vance, Head of Business Development, and Larisa Bedgood,...Read More

Maintaining an engaged audience can be a constant challenge for marketers today. But what if you could rekindle the interest of those who have drifted away? Read on as we dive into email re-engagement tactics and strategies to win back your valuable audience. What is Email Re-Engagement? Email reactivation or email re-engagement is a strategy...Read More

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be...Read More

Email Reactivation – Strategies to Win Back Dormant Customers As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase...Read More

The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. PGM provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. PGM reactivated 3.5...Read More

Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not formally opt out, a significant number of...Read More

Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to gain a new customer than retaining a current one. Brands that excel at winning repeat business get 76% of their revenue from repeat customers (RJ Metrics). It’s easier to...Read More