Email remains one of the most effective channels for building connections and driving conversions. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Additionally, the median email marketing ROI is 122%.  That is four times higher than any other digital marketing channel. And consumers who purchase products through email...Read More

Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow to...Read More

Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing.  This is according to a Nov 2017 report by Return Path in partnership with Ascend2.  Of those surveyed, 58% said that email performance is increasing significantly. Executives believe that email performance is on the rise as well...Read More

Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance. Read More

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.Read More