Postmover Data Insights

Targeting new movers offers your brand incredible customer acquisition and retention opportunities. With PGM’s proprietary data and comprehensive insights across the entire mover journey, your brand’s message is guaranteed to reach the right audience, on the right channels, at the right time.

Access the most in-depth mover data set on the market, with unparalleled insights into moving consumers, their households, shopping behaviors, lifestyles, interests, property data, billions of purchase intent signals, and more.

Mover Phases

The move journey is comprised of 4 phases:

  1. Possible movers: Homeowners or renters who are actively researching move-related products and services. They may be observed browsing for moving companies, home improvement services, mortgages, and realtors but do not have a home listed for sale.
  2. Likely movers: Homeowners who have their home listed but are not definitively moving. These consumers are actively researching move-related products and services and are open to trying new brands during this time.
  3. Verified premovers: Homebuyers who have a home under contract or in inspection, and are in the moving or financing process. These movers are actively searching for and purchasing home and move-related products and services.
  4. Postmovers: Homebuyer or renter who has completed the move. These movers are settling in and can be seen making a variety of purchase decisions for their new homes within the first 12 months of moving.

New Mover Data Solutions

Leverage proprietary first-party data on new movers to reach them earlier than anyone else. Our new mover audiences are enhanced with rich insights into consumer preferences, lifestyles, interests, property data, and billions of purchase intent signals for unparalleled insights. See for yourself how our customized marketing audiences can boost your campaign performance

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