Home Factors 
Every great audience starts with the data behind it.
Who are your best prospects? What do they own? Where do they live? What does their household look like?
The answers shape who makes it into your audience, how you personalize your campaigns and where your marketing dollars go.
So it’s worth asking: how good is the data behind those decisions?
We don’t just say “our data is accurate,” we have it tested.
We’re part of the Truthset Data Collective, where our consumer data is independently checked against other leading data providers and industry benchmarks. And our Q2 2026 results are in.
We’re proud to share that PGM ranks among the top providers across a broad range of consumer attributes, with 125 attributes rated “highly accurate” by Truthset.
Top-three rankings across 37 consumer attributes
PGM ranked among the top three data providers on 37 consumer attributes. That covers many of the data points marketers lean on every day, including:
- Age and gender
- Household income
- Renter status
- Presence of children
- Relationship status
- Education
- Race and ethnicity
- Language spoken
- Military status
- Geographic region
- State and DMA
- Vehicle ownership and type
- Vehicle manufacturer
Our strength isn’t limited to one type of data. It spans demographic, household, geographic and automotive attributes. Which matters because audiences are rarely built on a single attribute.
You might want to reach people in a certain age range, in a specific market, with particular household characteristics and a certain type of vehicle. The more layers you add, the more you need to trust every one of them.
#1 on key attributes
Several PGM attributes went all the way to the top. We earned #1 rankings for:
- Age 18–24
- Female, age 18–24
- Male, age 18–24
- Renter status
- Car manufacturer overall
- Luxury car ownership
- Non-luxury car ownership
That’s a strong showing across both consumer demographics and ownership data, including young adults and renters, two audiences that matter to a lot of marketers.
Automotive data is a standout
Automotive is one of our strongest areas.
On top of those #1 rankings for car manufacturer overall and for luxury and non-luxury car ownership, PGM met or exceeded industry benchmarks for 24 individual vehicle manufacturers:
- Acura
- Bentley
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Ford
- GMC
- Honda
- Jaguar
- Jeep
- Kia
- Land Rover
- Lotus
- Mercedes-Benz
- Mitsubishi
- Nissan
- Plymouth
- Pontiac
- Saturn
- Subaru
- Toyota
- Volkswagen
A few brands really stood out; our Buick data indexed at 124 against the industry benchmark, with Mercedes-Benz at 111, Cadillac and Dodge at 109 and Chrysler at 107.
This means that you can go beyond knowing whether someone owns a vehicle to understanding what they drive, and build that into smarter audience strategies.
And it’s not just for automotive marketers, because vehicle ownership adds valuable context for insurance, financial services, home services and any industry that wants to know its customers and prospects better.
Strong geographic intelligence at scale
Our performance extends to geography, too.
PGM ranked among the top three providers for region, state and DMA overall, plus the South and West regions.
Accurate geographic data keeps your audience focused on the markets that matter most; whether you’re running national, regional, local or trade-area campaigns.
And when you pair it with demographic, household and ownership data, and you have even more flexibility to build audiences around your campaign goals.
Independent validation you can count on
PGM gives marketers access to hundreds of consumer attributes for audience building, data enrichment, segmentation and activation.
But having more data isn’t the goal, it’s having better data. You want consumer intelligence that you can confidently put to work.
That’s where independent validation comes in. Truthset gives you an objective look at how PGM’s data measures up against other providers and industry benchmarks.
Our Q2 results show strength across demographics, household characteristics, geography and automotive, with multiple attributes earning the #1 spot.
For you, that means more confidence in the audiences you build and the campaigns you run.
Build better audiences with PGM
Better marketing starts with better audience intelligence.
Whether you’re building a new audience, enriching your customer data or looking for new ways to sharpen your targeting, PGM helps you understand who your customers and prospects are, what they own and where they live.
And with independent validation from Truthset, you have one more reason to trust the data behind every decision.
Ready to build your next audience? Let’s talk.
