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Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year.
And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for your brand to connect with consumers and ring in revenue.
Arm your seasonal marketing campaigns with the latest holiday shopping statistics.
2025 Holiday Shopping Statistics
1. Nearly half (45%) of consumers plan to start holiday shopping before November. (Experian)
2. Total online holiday sales expected to reach $253.4 billion, up 5.3% YoY. (TechCrunch)
3. 53% of U.S. consumers say they may use AI services to find deals, and 40% already use AI for recommendations.
4. 80% of consumers still prefer the in-store experience, but digital channels lead the discovery journey. (Experian)
5. Social media, email, and marketplaces remain top sources for discovering offers. (Experian)
6. 51% year-over-year increase in online revenue driven by social media ads. (Ignite Social Media)
7. 34% of Gen Z shoppers shop on social media weekly; over 50% plan to spend half their holiday budget via social platforms. (Ignite Social Media)
8. 55% say high prices will change their holiday budget. (Bain & Company)
9. 30% more shoppers don’t mind sponsored ads and find them helpful if done well. (Bain & Company)
10. 10% lower average gift spend by those concerned about tariffs. (PWC)
11. Mobile shopping will account for 56.1% of online spend, up from 54.5% in 2024. (TechCrunch)
12. 74% of consumers believe small businesses offer better, more unique holiday gifts. (Numerator)
2025 Halloween Shopping Statistics
13. Projected Total: $13.1 billion — a new record, up from $11.6 billion in 2024. (Talk Business)
14. 79% of U.S. adults plan to celebrate Halloween in some form. (First Citizens Bank)
15. The open rate for Halloween emails is 14.7% higher than average promotional emails. (Brevo)
16. Halloween-themed emails can increase conversions by up to 30%, when they include offers, discounts, or free shipping. (Talk Business)
17. Total costume spend is expected to reach $4.3 billion, with adults at $2 billion, children at $1.4 billion, and pets at $860 million. (Talk Business)
18. 56% of Gen Z is planning to begin before October and spend an average of $124.43 per person, about $20 more than consumers overall. (Retail Next)
19. Candy Spending is expected to reach $3.9 billion, with most popular candy being Reese’s Peanut Butter Cups, M&Ms, Kit Kat, Snickers, Sour Patch Kids. (Candy USA)
20. Halloween decorations increased by 42%, from $2.6 billion to $3.8 billion, while total spending on the holiday grew by 32%. (Retail Next)
21. From 2019 to 2024, total spending on Halloween decorations increased by 42% — from $2.6 billion to $3.8 billion — while total spending on the holiday grew by 32% during the same time period. (NRF)
2025 Black Friday & Cyber Monday Shopping Statistics
22. 68% of shoppers plan to visit one or more physical retailers during Black Friday/Cyber Monday. (Coveo)
23. Cyber Five (Thanksgiving to Cyber Monday) will account for 17.2% of total U.S. holiday online sales. (Forbes)
24. Expected number of in-store shoppers is 126 million (up from 121.4M in 2023) and online shoppers at 124.3 million, down from 134.2M in 2023. (NRF)
25. 63% of Cyber Monday online shoppers used mobile devices – the highest ever recorded by NRF. (NRF)
26. 37% of shoppers will only buy during BFCM if items are at least 50% off. (Deloitte)
27. 62% of shoppers plan to use credit cards or Buy Now, Pay Later (BNPL) to stretch their BFCM budgets. (Statista)
28. Cyber Monday BNPL spending projected to hit $1.04 billion – a new single-day record. (TechCrunch)
29. Top reasons to shop in-store on Black Friday are 53% for doorbuster deals, 48% because they believe that in-store has better deals, and 45% enjoy shopping with family/friends. (Deloitte)
30. Top reasons to shop online on Cyber Monday are to 53% to avoid crowds,48% because it saves time and effort, and 46% for the best tech deals of the season. (Deloitte)
31. 70% of U.S. adults are aware of Small Business Saturday, and 80% plan to shop at independent stores. (ElectroIQ)
32. The average spend for SBS is $485 per shopper, up from $342 in 2024. (Intuit)
2025 Christmas Shopping Statistics
33. Average Christmas spend per consumer is expected to be $1,638. (Demandsage)
34. 76% plan to maintain or increase gift spending. (PwC)
35. 70% prefer online shopping for convenience and free shipping. (Intuit)
36. 92% of consumers are concerned about higher costs and are actively hunting for deals (Intuit)
37. 56.1% of online holiday sales are made via mobile devices. (Adobe)
38. 61% of shoppers are open to trying new retailers during the holidays. (Mastercard)
39. 93% of consumers plan to shop small businesses- with a total spend prediction of $76 billion. (Intuit)
40. 65% of holiday shoppers rely on loyalty programs to save money during the holidays. (Commerce Tools)
41. 74% prefer to give physical gifts over experiences. (Nector.io)
42. 61% say specific search categories like “gifts for dad” or “gifts under $50” are helpful when they’re shopping for holiday presents.
43. The top gift categories are apparel & Accessories (77%), electronics (57%), and toys (54%). (Numerator)
44. Most requested gifts are gift cards (53%), clothing & accessories (49%), books & media (28%), and beauty/personal care (25%). (Demandsage)
45. Shipping trends for 2025 include curbside pickup which is expected to peak Dec 22–23, along with expedited shipping for last-minute gifts. (Adobe)
