After an audit, a grocery chain discovered that 50% of loyalty program members did not provide a current email address. Porch Group Media’s email append solutions validated existing emails and added missing emails. A 3x email cadence was deployed to all new emails to create awareness and engagement by encouraging them to update their loyalty profile.
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If your audience activation depended on Oracle, we are ready to support you. Our team can activate your audiences on any platform. Contact us for assistance with migrating your audiences and exploring cookieless segments.