Case Study

Automotive: New England Dealership

PGM's data hygiene services helped a dealership group in New England find more in-market shoppers and boost sales.

Data Hygiene and Customer Acquisition for New England Dealership Group

The client was unable to accurately identify in-market individuals who were visiting competitive dealership lots or browsing online. Learn how PGM helped cleanse and enhance their data to identify thousands of prospective customers and boost sales.

$1.29m gross in the first 90-days
Identified 210,000 potential customers around new dealership location