Issue 20% of a major retailer’s CRM email file went dormant equating to slightly over 20 million records. The retailer knew that these individuals are transacting but the ESP would not deploy emails without an “open” within 12 months. Goal Drive sales by emailing these non-openers and measure both AOV and ROI to determine success....Read More
The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities...Read More
E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over...Read More
Porch Group Media recently launched “Lending Helping Hands,” our first annual company-wide community service initiative. During the month of May, employees have been participating in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States. Some of the projects include: Sorting non-perishable goods, packing...Read More
Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov 2017 report by Return Path in partnership with Ascend2. Of those surveyed, 58% said that email performance is increasing significantly. Executives believe that email performance is on the rise as well...Read More
Interested in more great insights? Download Porch Group Media’s Automotive Marketing Success Kit – full of articles, podcasts, webinars, and case studies to help you navigate today’s new economic landscape so your dealership can thrive and maintain growth. Learn how Porch Group Media can help you get to know your customers better and reach them across channels...Read More
Learn how Porch Group Media can help you get to know your customers better and reach them across channels to boost your marketing success. Contact us to get started!Read More
The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers spent more on display advertising than on search engine marketing. This...Read More
The customer experience continues to be an important factor in garnering repeat business, higher lifetime value, and creating brand loyalty. Online experiences are even more important than ever with 76% of consumers say they view this experience as the true test of how much a company values them (Hubspot). Here’s a look at some of...Read More
