New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases, how much they’re spending, what’s enticing them...Read More
Many brands focus exclusively on customer acquisition, but customer retention cannot afford to be ignored. Did you know that 90% of new movers are willing to try new brands? What are you doing to maintain their loyalty? With MoverMatch, you’ll know if your customers are moving before they move so you can retain them at...Read More
The Fresh Start Mentality: Why New Movers Are Ready to Spend Moving is an opportunity to start fresh, make a space your own, and build a new chapter. For home improvement retailers, understanding the move journey is key to unlocking a goldmine of opportunities. Think about this: when you first get the keys to a...Read More
The Ultimate Guide to Turning New Movers into New Customers When you hear the term “new mover marketing,” you may first think of the coupon booklets you’ve received in the mail at your new address. But today, new mover marketing is so much more than that. New mover marketing focuses exclusively on marketing to consumers...Read More
This transcript has been adapted from the webinar, New Mover Trends: Marketing to Today’s Movers. Larisa: Good afternoon, everyone. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. If you’d like a copy of the deck, feel free to reach out to me and I’m...Read More
New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new...Read More
Unpacking New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Porch Group Media commissioned The Harris Poll to launch our annual New Mover Trends Survey. Our 2021 edition focuses...Read More
According to U.S. Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. The move is one of the most economically impactful life triggers, with moving consumers spending more than $11,000 on average per move on...Read More
Home Factors 