New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new...Read More
Unpacking New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. PGM commissioned The Harris Poll to launch our annual New Mover Trends Survey. Our 2021 edition focuses on various...Read More
According to U.S. Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. The move is one of the most economically impactful life triggers, with moving consumers spending more than $11,000 on average per move on...Read More
Targeting New Movers: The Golden Opportunity for Solar Providers The housing market is a whirlwind of activity, and with every moving truck comes a fresh opportunity for businesses. For solar energy providers, new movers represent a uniquely receptive and motivated audience. If you’re in the solar industry and not actively targeting this group, you’re missing...Read More
The solar energy industry is rapidly growing. Currently, there are more than 2 million solar energy systems installed in the U.S. According to solar energy growth projections, it’s estimated that there will be 4 million solar power systems in 2023. With the popularity of solar energy soaring, this presents an amazing opportunity for solar energy...Read More
This article originally appeared on HireAHelper.com. Key Findings 21% of people who moved from January through July 2021 said they moved due to COVID-19 During the first three months of 2021, every third move was due to COVID-19 37% of COVID-related moves were people moving due to going remote One-in-five (22%) moved after selling...Read More
This article originally appeared on HireaHelper.com. While lockdowns kept us in one place during the COVID pandemic, many Americans still moved during this global crisis—many, because of it. Among those surveyed who moved in 2020, 25% report their move was due in some part to the pandemic, per the HireAHelper American Migration Report. Respondents say their...Read More
Did you know new movers are the most economically valuable consumers on the market? In an industry all about getting in the door first, your mover marketing efforts must be timely and precise in order to successfully reach them.Read More
Targeting new movers offers your brand incredible customer acquisition and retention opportunities. With PGM’s proprietary data and comprehensive insights across the entire mover journey, your brand’s message is guaranteed to reach the right audience, on the right channels, at the right time. Access the most in-depth mover data set on the market, with unparalleled insights...Read More
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