By

Amanda Ivers
Customer Acquisition for Home Improvement
Customer acquisition has never been more competitive—especially when it comes to home improvement.   With rising consumer expectations, evolving digital habits, and tightening marketing budgets, it’s no surprise that 88% of home improvement marketers say acquiring new customers has become more difficult.  So, how are the most successful marketers staying ahead of the curve?  Porch...
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Factors Impacting Home Improvement
Some people are dreaming of upgraded kitchens or spa-like bathrooms, while others want smart home or eco-friendly upgrades. One person may opt for DIY, while another one hires help. The home improvement industry is complex and always changing to reflect the most current lifestyles and priorities of shoppers.  So, what exactly is shaping how...
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factors influencing car purchase decisions
The journey of car-buying often begins with necessity.   Perhaps your customer’s current car is on its last leg and they want something more fuel-efficient.    Maybe their family is growing, and they need more space.   On the other hand, you may have a customer who wants a sports car, a luxurious upgrade, or a truck...
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us migration trends
The United States is a nation that was built upon the concept of movement and reinvention.  In 2025 fewer and fewer people are relocating within their area than ever before. Is trading up a thing of the past? Today’s new movers seem to be driven by necessity. They’re going longer distances, over state lines,...
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home factors logo overlaid on photo of couple in front of home