Halloween is right around the corner, and so are your festive marketing campaigns. The spooky season kicks off a flurry of holiday shopping. In 2024, Americans planned to spend a total of 11.5 billion U.S. dollars on costumes, decorations, and candies. So, where are people shopping for Halloween this year, what are the top selling Halloween items, and what...Read More
Collecting and leveraging consumer data helps you better understand and connect with your customers. Each consumer data type is valuable and plays an important role in helping you build and deliver personalized campaigns that generate ROI. But collecting data isn’t just about marketing—it’s also about privacy. According to XM Institute, 53% of consumers are extremely...Read More
Moving is one of life’s biggest events. It’s exciting, chaotic, and full of changes. Think about your last move, looking at new places and the excitement that comes with it. Imagining yourself living in the place that you’ve had your eye on. Packing up your memories to go make new ones. I moved recently, and...Read More
The remodeling market shows no signs of slowing down, but what people are remodeling—and why—is shifting. In 2024 alone, Americans spent an estimated $603 billion on home renovation. By mid-2026, spending growth is projected to continue, though at a slower pace of ~1.2% year-over-year. That means opportunity is still there, but brands will need to...Read More
Often times, the terms “customers” and “consumers” are used interchangeably, and while similar, there are some key differences that make them different. Consumers are people who could be your customers, and customers are people who are your customers. Seems straightforward enough, right? But in reality, it is very important to know how each is used...Read More
As marketers, we have more data at our disposal than ever before. So why are we still trying to guess who will be interested in our next big campaign? All of this information is available – we just need to know what to look for. Understanding what consumer data is, where it comes from, and...Read More
Direct mail is a channel that’s been often overlooked. With so much reliance on digital platforms, direct mail is often one of the last channels to be considered when marketers are strategizing their media mix. However, through a data-driven approach, today’s direct mail offers you more control of your targeting, so you can reach the...Read More
Americans are reshaping the nation’s housing map. In 2024, 25.87 million people, 7.8% of the U.S. population, packed up and moved. Career opportunities, more space, better schools, and a simple change of scenery were among the top reasons. But in 2025, where people are moving tells an even bigger story. A new MovingPlace.com Report highlights...Read More
Personalization has become the norm of modern marketing, and for good reason. Today’s consumers expect personalized experiences that make their lives easier, more relevant, and more connected. But they also expect brands to respect their privacy. As expectations rise, so does scrutiny. Data privacy has always been top of mind for consumers. According to research...Read More
Customer acquisition has never been more competitive—especially when it comes to home improvement. With rising consumer expectations, evolving digital habits, and tightening marketing budgets, it’s no surprise that 88% of home improvement marketers say acquiring new customers has become more difficult. So, how are the most successful marketers staying ahead of the curve? PGM...Read More
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