This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Every year, more than four million Americans turn 65.  But what turning 65 looks like today is very different than it used to.  A...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] There’s a shift happening with younger generations, and it’s not subtle.  They have spending power. They’re using it. But they’re not prioritizing the same things earlier generations did. ...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar]  No matter what the economy is doing, people still move.  And when they move, they spend.  Each year, roughly 30 to 35 million Americans move, even...Read More

Have you ever felt like an email campaign was written just for you, while simultaneously sending another straight into the trash?   Email marketing is all about relevance, and relevance starts with segmentation.  It’s the difference between “Hey, we thought you’d love this” and “Dear [First Name], here’s something random.”  So, let’s find out which segmentation strategies...Read More

Have you ever worked on a campaign that you thought was perfect? Despite a strong creative and strategy, it missed the mark.  The culprit could very well have been your data.   According to Invoca, ‍35% of marketers say poor data quality impacts their ability to target consumers with the right digital ads.  The truth is,...Read More

In 2026, shoppers will be more connected, intentional, and value-driven than ever. Technology, economic realities, and shifting lifestyles are shaping not just what consumers buy—but how, when, and why they buy.  For marketers, these behaviors aren’t just interesting observations—they’re powerful data signals. The brands that can capture, interpret, and act on them will lead the...Read More

If you’ve been keeping tabs on the home improvement space lately, you know it’s not just about paint colors and trendy backsplashes anymore—you really need to have a strategy.   Homeowners in 2025 and 2026 are approaching projects with a mix of optimism and caution, and that’s been a huge change of pace for the entire market.  Impulsive remodels are a thing of the past. Decisions made today are grounded in economic realities, lifestyle priorities,...Read More

These days, customers expect brands to know them.  It doesn’t matter if it’s an email, a postcard, or an ad that pops up while they’re scrolling—if it doesn’t feel personal and relevant, it’s getting ignored.  The challenge? Delivering that one-to-one experience across thousands (or even millions) of customers.  That’s where predictive analytics comes in. It...Read More

Let’s be honest—there’s still a lot of guesswork in marketing. We try to read the data, understand our customers, and make smart moves, but too often it feels like we’re reacting instead of anticipating.  That’s where predictive models come in. They’re not just another “tool” in the martech stack—they help you see what’s coming next. ...Read More

A home gives numerous signals and insights into future purchase and shopping activity. A cracked foundation, a roof ready to be replaced, or a recent move are all moments that can start a chain reaction of decisions and purchases.  Think about your own home. When the water heater goes or the roof starts to leak, it doesn’t stop at one project. You call a contractor. You look at financing....Read More