When you’re a luxury furniture retailer introducing a new high‑end collection, you’re speaking to a very specific kind of consumer. You’re looking for someone who knows the difference between walnut and wenge, who actually reads the care instructions for velvet, and who has very strong opinions about the appropriate height for a credenza. But knowing...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Where someone lives, and how they choose to live there, says a lot.  Today, the line between homeowners and renters isn’t as fixed...Read More

While moving slowed down nationwide, certain pockets of the country haven’t caught their breath. From the Southeast to rising secondary markets, migration pressure is hitting an all-time high.  HireAHelper’s 2026 Migration Report examines how, where, and why Americans moved in 2025.   This analysis is based on PGM’s database of 14,977,223 adult moves tracked for the full year of January 2025...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar]  Not every meaningful purchase is a big one.  In a tighter economy, with inflation fatigue still lingering, many people aren’t splurging the way...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] Every year, more than four million Americans turn 65.  But what turning 65 looks like today is very different than it used to.  A...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] There’s a shift happening with younger generations, and it’s not subtle.  They have spending power. They’re using it. But they’re not prioritizing the same things earlier generations did. ...Read More

This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar]  No matter what the economy is doing, people still move.  And when they move, they spend.  Each year, roughly 30 to 35 million Americans move, even...Read More

Have you ever felt like an email campaign was written just for you, while simultaneously sending another straight into the trash?   Email marketing is all about relevance, and relevance starts with segmentation.  It’s the difference between “Hey, we thought you’d love this” and “Dear [First Name], here’s something random.”  So, let’s find out which segmentation strategies...Read More

Have you ever worked on a campaign that you thought was perfect? Despite a strong creative and strategy, it missed the mark.  The culprit could very well have been your data.   According to Invoca, ‍35% of marketers say poor data quality impacts their ability to target consumers with the right digital ads.  The truth is,...Read More

In 2026, shoppers will be more connected, intentional, and value-driven than ever. Technology, economic realities, and shifting lifestyles are shaping not just what consumers buy—but how, when, and why they buy.  For marketers, these behaviors aren’t just interesting observations—they’re powerful data signals. The brands that can capture, interpret, and act on them will lead the...Read More