Let’s be honest—there’s still a lot of guesswork in marketing. We try to read the data, understand our customers, and make smart moves, but too often it feels like we’re reacting instead of anticipating.  That’s where predictive models come in. They’re not just another “tool” in the martech stack—they help you see what’s coming next. ...Read More

A home gives numerous signals and insights into future purchase and shopping activity. A cracked foundation, a roof ready to be replaced, or a recent move are all moments that can start a chain reaction of decisions and purchases.  Think about your own home. When the water heater goes or the roof starts to leak, it doesn’t stop at one project. You call a contractor. You look at financing....Read More

Every year, millions of Americans make one of the biggest financial decisions of their lives – buying or moving into a home.   Along with that move comes a wave of spending, upgrades, and decision-making that touches everything from insurance and utilities to furniture, home services, and retail.  For marketers, insurers, and other industries, these moments are not...Read More

As marketers, we know how important consumer data is. It can supercharge your campaigns—but only if you know what you’re buying.  Choosing the right data partner isn’t just a box to check—it’s a decision that can make or break your results.  The good news? A few smart questions upfront can save you a whole lot...Read More

Buying a home is one of life’s biggest milestones. But what happens when your dream home turns out to be a nightmare of repairs? Welcome to the world of “lemon homes”—properties riddled with hidden issues that only show their true colors after move-in day. In partnership with MovingPlace.com, PGM Solutions analyzed millions of property records...Read More

Marketing isn’t getting any easier. The intensifying pressure of audience saturation requires more from your data. As a result, the precision of your targeting relies on not only the quality of your data, but a variety of insights. The 2026 B2C Marketing Audience Building Report reveals that marketers consider several factors when evaluating the right...Read More

Did you know that brands using three or more channels in campaigns see a 287% higher purchase rate?   Marketing isn’t just about choosing the right channel – it’s about connecting all your channels. And that connection is built on consumer data.  With the right insights, you can:  Send personalized emails that feel one-to-one  Launch retargeting...Read More

Top Marketing Challenges  The report shines a light on some stubborn, and all too familiar, challenges that marketers face when trying to build effective audiences:  More than half (57%) say they struggle to get the right data to personalize communications. Meaning even the most creative campaigns can fall flat if they’re not speaking to the...Read More

Audience saturation has become one of the most pressing challenges for B2C marketers, with three out of four feeling the impact.  Competition is rising and standing out requires a balancing act between creativity and data-driven precision.  As a result, marketers are changing how they approach data usage, segmentation, and personalization. Research by PGM Solutions found...Read More

There’s something special about a day on the water; the sound of the waves, the camaraderie, the thrill of the catch.  For many veterans, it’s more than just fishing- it’s a moment of peace and a chance to reconnect.  That’s the inspiration behind Habitat for Humanity of Hillsborough County’s Veterans Inshore Slam Fishing Tournament. One...Read More