This article is adapted from a recent webinar conversation with Michelle Taves, VP and Group GM, and Larisa Bedgood, Head of Marketing, on the five high-intent audiences brands should prioritize in 2026. You can watch the full webinar here: [Watch the full webinar] There’s a shift happening with younger generations, and it’s not subtle.  They have spending power. They’re using it. But they’re not prioritizing the same things earlier generations did. ...Read More