Week after week, AI has been in the headlines. And in marketing, AI promises faster campaigns, better automation, and hyper-personalization that can’t be beat. And while all of this is true, 2026 will likely be a year of consumer backlash. Marketing that feels bot-driven, tone-deaf, or intrusive is turning people off. As a result, consumers are increasingly looking for more genuine experiences. The AI Trust Gap Is Growing Marketers are facing a dilemma. On one hand, marketing teams...Read More
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