Day

January 19, 2024
first party data cookieless world
As of January 4th, 2024, Google began blocking cookies for 1% of Chrome users, or about 30 million people. This is the long-awaited final step of its Privacy Sandbox initiative, marking the end of the third-party cookie era. The phasing out of third-party cookies, which were a cornerstone of digital advertising, is a response to...
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