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June 12, 2023
podcast part 2 the slow death of the cookie and what to do instead
12
Jun

[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead)

June 12, 2023, , ,
[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead) [Podcast] Part 1: The Slow Death of the Cookie (and what to do instead) Speakers SpeakerSteven GoldbergVP, North American PublishersLiveRamp SpeakerTodd DziedzicSVP, Digital & AnalyticsPorch Group Media HostLuci RaineyFormer Marketing ExecutiveComcast & PODS *The following transcription has been adapted from...
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podcast part 1 the slow death of the cookie and what to do instead
12
Jun

[Podcast] Part 1: The Slow Death of the Cookie (and what to do instead)

June 12, 2023, , ,
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have...
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