2025 is shaping up to be a year of intense digital transformation and evolving consumer behaviors.
If you want to stay ahead of the curve, you’ll need to be aware of the latest trends and strategies that will drive success.
We’ve compiled 50 statistics highlighting the latest marketing trends and strategies to help you conquer your marketing goals in the new year.
Table of Contents
- 2025 Email Marketing Trends and Strategies
- 2025 Advertising Trends and Strategies
- 2025 Social Media Marketing Trends and Strategies
- 2025 Influencer Marketing Trends and Strategies
- 2025 Direct Mail Trends and Strategies
- 2025 AI in Marketing Trends and Strategies
2025 Email Marketing Trends and Strategies
Email marketing remains one of the most powerful tools in a marketer’s arsenal with its ability to deliver personalized content directly to a subscriber’s inbox. It is also one of the most cost-effective channels, delivering a high return on investment.
In 2025, brands should concentrate on enhancing their email marketing strategies by integrating advanced analytics and AI-driven tools to further personalize communications and predict consumer behavior more accurately.
Brands will also need to stay informed about evolving data protection regulations to ensure compliance while maintaining customer trust.
1. 51% of marketers believe that segmenting is one of the most effective email marketing strategies (Instapage)
2. Newsletters are making a huge comeback. But unlike email newsletters from the 90s, today’s newsletters have modern-day features (like personalized email content). (Exploding Topics)
3. When given the option of receiving company updates over social media or email newsletters, 90% of customers chose newsletters. (Exploding Topics)
4. 86% of consumers claim that they are willing to share their email address for personalized experiences and special incentives (Backlinko)
5. Including videos in your email can increase clickthrough rates by 65% (Campaign Monitor)
6. 62% of email is now opened on mobile. (Upland)
7. Automated emails triggered by user behavior account for 46.9% of email sales.
8. Automated emails can generate 320% more revenue than emails that are not automated (Sixth City Marketing)
9. Around 35% of marketers claim at least some AI use in their email marketing campaigns. Another 33% have plans to implement AI in their email marketing program (Ascend2)
10. email has an average ROI of $36 for every $1 spent. (Hubspot State of Marketing Report)
Paid advertising is a great strategy for boosting visibility and attracting new customers across a variety of channels and platforms, such as social media, search, and CTV (Connected TV).
As brands navigate the advertising landscape in 2025, they should focus on leveraging data-driven insights to optimize their ad spend and improve targeting precision. Embracing emerging technologies like AI for real-time ad customization and predictive analytics can also enhance campaign effectiveness.
With the increasing importance of privacy and user consent, brands must prioritize transparent practices and consent-based marketing to build trust and sustain customer engagement.
11. Global digital ad spend will increase 7.9% in 2025, reaching over $798.7 billion (Oberlo)
12. Over 90% of time spent on mobile devices is in-app, and consumers typically use about 20 apps, according to our forecast. The key to in-app advertising is figuring out which apps your target audience lives in. (eMarketer)
13. By 2026, advertisers will spend more money on social networks than traditional search. (eMarketer)
14 Video advertisements can increase conversions by 86%. (WebFX)
15. 92% of video marketers report that video advertising provides a good ROI. (Wyzowl )
16. CTV ad spending will increase by 18.8% this year—one of the highest rates of any media we track for the seventh consecutive year. But CTV is under indexing when it comes to advertiser spend, primarily due to a shortage of inventory and because what is available is expensive. (eMarketer)
17. Media research firm CoLab Media Consulting found that more marketers are investing in CTV advertising because:
- 46% say it offers advanced audience targeting opportunities.
- 45% say CTV advertising improves ad spend efficiency.
- 43% say it’s proven to drive higher ad conversions.
2025 Advertising Trends and Strategies
Paid advertising is a great strategy for boosting visibility and attracting new customers across a variety of channels and platforms, such as social media, search, and CTV (Connected TV).
As brands navigate the advertising landscape in 2024, they should focus on leveraging data-driven insights to optimize their ad spend and improve targeting precision. Embracing emerging technologies like AI for real-time ad customization and predictive analytics can also enhance campaign effectiveness.
With the increasing importance of privacy and user consent, brands must prioritize transparent practices and consent-based marketing to build trust and sustain customer engagement.
11. Global digital ad spend will increase 8.4% in 2024, reaching over $526 billion. (eMarketer)
12. 22% of marketers use display ads as part of their marketing strategy. (HubSpot Marketing Strategy Report, 2024)
13. Nine out of ten dollars spent on display advertising in the United States are allocated using programmatic buying. (Statista, 2023)
14. Video ad spending is projected to reach over $191 billion in 2024 and more than $240 billion by 2028 (Statista, 2024).
15. 92% of video marketers report that video advertising provides a good ROI. (Wyzowl, 2023)
16. Connected TV (CTV) is the fastest-growing major ad channel in the US of all the formats we track. It’s projected to grow 22.4% to reach a total of $30.10 billion in 2024. (eMarketer, 2024)
17. Media research firm CoLab Media Consulting found that more marketers are investing in CTV advertising because:
- 46% say it offers advanced audience targeting opportunities.
- 45% say CTV advertising improves ad spend efficiency.
- 43% say it’s proven to drive higher ad conversions.
2024 Social Media Marketing Trends and Strategies
Social media continues to evolve as a dominant force in marketing, with platforms constantly introducing innovative features to enhance user engagement and advertiser value.
In 2025, brands are tapping into advanced analytics and machine learning tools to refine their social media strategies, ensuring content resonates more deeply with targeted demographics. Content such as stories and live broadcasts are great ways to encourage real-time engagement and allow brands the opportunity to be more authentic and timely.
Additionally, the integration of e-commerce features directly within social platforms has made social media not just a marketing tool but a direct sales channel, significantly altering consumer purchase behaviors.
18. In 2024, there are estimated to be 5.17 billion total social media users worldwide, with an average person using 6.7 different social networks per month. (Statista, 2024)
19. Social media advertising spend is projected to reach $219.8 billion in 2024, with mobile generating $255.8 billion of this total by 2028. (Datareportal, 2024)
20. TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTok’s monthly active users grew 13%. (Datareportal, 2024)
21. As of October 2024, there are 5.22 billion social media users worldwide, accounting for 63.8% of the global population. (DataReportal – Global Digital Insights)
22.
Facebook leads as the most popular social media platform with 3.065 billion monthly active users (MAU), followed by YouTube (2.5 billion), WhatsApp and Instagram (2 billion each), and TikTok (1.5 billion). (DataReportal – Global Digital Insights)
23. Video content continues to be popular, with 44% of people preferring to learn about new products through short video content and 87% of marketers reporting increased sales from video marketing. (Sprout Social, 2024)
24. Short-form video offers marketers the highest ROI of any social media marketing strategy, with 30-60 videos seeing the most success. (Sprout Social, 2024)
25. 143 minutes per day is the average time spent on social media (Sprout Social)
26. 74% of consumers rely on social media for purchasing decisions (WebFX)
27. 67% of consumers have made purchases through social media platforms. (Wunderman Thompson)
28. People who have already made a social commerce purchase are 2X more likely to buy from a brand they’ve never heard of before than those who haven’t. (Accenture)
29. 11% of social media users immediately make an online purchase after discovering a product, while 44% purchase later. (Statista)
30. 54% of Gen Z shoppers and 58% of Millennials agree that social platforms are better than online searches for new products. (Statista)
2025 Influencer Marketing Trends and Strategies
Influencer marketing continues to grow in 2025, as brands increasingly recognize the value of partnering with social media influencers to reach targeted audiences authentically.
This year, there is a notable shift towards long-term collaborations instead of one-off campaigns. Micro and nano-influencers are gaining traction due to their higher engagement rates and niche audiences, making them a great choice for highly effective targeted campaigns.
Additionally, transparency and authenticity have become critical as consumers demand greater sincerity in promotional content, prompting brands and influencers to disclose partnerships more openly and create content that truly resonates with audiences.
31. The influencer marketing industry is set to grow to approximately $24 Billion by the end of 2024. (Influencer Marketing Hub)
32. 63% plan to use AI in executing their influencer campaigns, 55% of these brands will use AI for influencer identification. (Influencer Marketing Hub)
33. There is a strong preference for working with small (nano – 44% and micro – 26%) influencers ahead of expensive macro-influencers (17%) and celebrities (13%). (Influencer Marketing Hub)
34. 50.1% of marketers believe TikTok offers the highest ROI to influencer marketers for short-form video content, followed by 29.9% of marketers saying Instagram Reels and 12% saying YouTube Shorts. (Influencer Marketing Hub)
35. 69% of marketers use TikTok for influencer marketing, making it the most popular influencer marketing channel. (Sprout Social)
36. Generating more engagement, reaching new audiences and strengthening community are the top three marketing goals for working with creators. (Sprout Social)
2025 Direct Mail Trends and Strategies
Direct mail continues to hold a unique position in marketing strategies, blending traditional tactics with modern technology to enhance personalization and measurement. Enhanced data analytics and segmentation tools have enabled marketers to tailor their messages more precisely.
Additionally, integration with digital campaigns such as through QR codes allows for a seamless multi-channel experience that boosts engagement.
37. Direct mail receives the highest ROI of 112% across all mediums, followed by SMS (102%), email (93%), and paid search (88%). (Postalytics)
38. Direct mail has a higher open rate of 80-90%, compared to email’s 20-30%. (Postalytics)
39. 56% of people tried a new business in the past 6 months because they received mail. (UPrinting)
40. 70% of consumers believe direct mail is more personal than online interactions. (WinSavvy)
41. According to Lob’s research, the majority of consumers read direct mail almost immediately.
- 71% reported they read direct mail the same day they bring it inside their residence.
- 78% of ages 55+, report they read direct mail the same day they bring it inside their residence.
- 58% keep direct mail for less than two days.
- Almost 1 in 4 of those 18-24 keep their direct mail for two days but less than five days.
2024 AI in Marketing Trends and Strategies
Artificial Intelligence (AI) in marketing has taken a significant leap forward in 2025, as more companies harness its capabilities to optimize campaigns, personalize customer interactions, and predict consumer behaviors.
This year, AI-driven content generation and automated decision-making are streamlining operations and enhancing creativity, allowing brands to produce highly relevant and engaging content at scale.
Machine learning algorithms are also improving real-time bidding strategies in digital advertising to ensure more efficient targeting and budgeting.
42. 76% of marketers are using generative AI for basic content creation and writing copy. (Salesforce)
43. 65.8% of people think AI content is equal to or better than human writing. (Source: AuthorityHacker)
44. 84% of marketers using generative AI saw increased sales by enhancing and speeding up customer interactions. (Salesforce)
45. 88% of marketers who use AI say it has helped them personalize the customer journey. (BusinessDasher)
46. By 2028, AI in marketing is estimated to value more than 107.5 billion dollars (Statista)
47. 26% of B2B marketers who applied chatbots in their marketing activities saw a 10-20% increase in leads (Statista)
48. 94.1% of marketers started using AI in the last three years. (BusinessDasher)
49. 43% of American marketers indicated that chatbots helped educate prospective customers (Statista)
50. 49.5% of marketers use AI tools multiple times weekly or more. (AuthorityHacker)
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