Some people are dreaming of upgraded kitchens or spa-like bathrooms, while others want smart home or eco-friendly upgrades. One person may opt for DIY, while another one hires help. The home improvement industry is complex and always changing to reflect the most current lifestyles and priorities of shoppers.
So, what exactly is shaping how homeowners are investing in their living spaces in 2025? Let’s explore the key trends and factors that are shaping the home improvement market.
1. Dare to DIY
Homeowners have been empowered in recent years to take on their home improvement tasks all on their own.
These DIYers love the satisfying whir of their power tools, the smell of wood chips and fresh paint, and the overall pride that comes from completing a project with their own two hands. And this trend is seemingly here to stay.
75% of homeowners attempt some sort of DIY project. And here is why:
(source)
Of course, professional contractors will always have their place, but thanks to so many resources the DIY market is flourishing.
2. Information at Your Fingertips
Have you ever watched a YouTube video to learn how to do something? In 2025 you can find video tutorials, step-by-step blogs, online forums, and community groups on just about anything.
This puts a seemingly limitless amount of guidance and inspiration at today’s homeowners’ fingertips. Home improvement tasks that once seemed impossible to do on your own, are now weekend plans.
43% of DIYers report that they use YouTube as a source of information for their project.
Not to mention, when it comes down to needing to hire a helping hand, most homeowners start online – scouring Google for information and reviews, jumping onto social media to get a better idea for who they want to do the work.
3. Economics and Financial Uncertainty
When it comes down to it, professional labor can be expensive – and for some, out of the question. Many homeowners turn to credit cards, loans and financing options to get necessary projects done.
In 2024 the top concerns for homeowners were:
(Source)
The top three were all related to finances. Budget-conscious homeowners take on DIY projects to save money. When someone chooses DIY, they can allocate their budget towards materials and tools.
Did you know that across all projects, going the DIY route is almost always more cost-effective, saving anywhere from 50% to 80%?
4. Accessibility of Tools and Materials
There is such a wide variety of tools and materials available, between home improvement stores and online retailers, offered at competitive prices. You can find everything you need for your latest project, as easy as 1-2-3!
Online home improvement purchases are back on the rise, continuing a two-year trend and reaching a new all-time high of nearly 29%.
People can hop right on their phone and shop for quickly delivered items from stores like Home Depot, Lowe’s, Amazon, and Walmart.
On the other hand, homeowners who postponed or canceled a project in 2024, about 1 in 10 did so because materials were unavailable and another 1 in 10 did so because of challenges with labor availability.
5. Leaning into Technology Integrations
Integrating technology into living spaces is a huge motivator for 2025 renovations.
Techy updates provide us with convenience, entertainment, security and energy efficiency. Smart home hubs give us control over various devices throughout the house, and you can even control many of them through your phone.
Homeowners love the convenience of voice-activated assistants -managing lighting, temperature, music, and even appliances with simple voice commands.
Some more subtle integrations include hidden charging stations, discreetly placed speakers, and app-controlled window treatments. It has to be a balance, where technology enhances daily life without being overly intrusive of our home space.
6. Prioritizing Sustainability
Once a niche, sustainability has developed into a common consideration for remodeling homeowners.
Recycled and reclaimed materials are gaining popularity with homeowners wanting to reduce their environmental footprint. Another plus, they usually add character!
Many home improvement projects lean into upgrades such as water-saving fixtures and energy-efficient appliances, windows, and insulation. These additions aim to lower utility bills while also contributing to a more sustainable lifestyle.
The overall impact of their projects is also at the forefront of decision-making, they’re opting for construction companies that prioritize sustainability, and looking to minimize their waste.
7. Personalization & Aesthetics are Trending
Homeowners want customized features that are exclusive to their living spaces. When considering home improvement projects, they’re looking to make changes that perfectly reflect their style and needs.
It’s about choosing the perfect pantone or designing custom shelving or pantries, and homeowners want to have control over the creative process which results in spaces that are uniquely their own.
Paint and paint supplies were the most purchased products throughout 2024. Other categories with significant purchasing activity include plumbing fixtures and lighting fixtures and controls.
8. Outdoor Spaces are Top of Mind
Outdoor renovations are on the rise, as these spaces are becoming an extension of our home. Today’s improvements often involve upgrading the yard – turning 10,000 sq. ft. of grass and dirt into a personalized retreat.
Homeowners are increasingly viewing their property itself as valuable real estate. They’re investing in covered patios with built-in kitchens, fire pits surrounded by comfortable seating, and beautiful gardens.
In these renovations, sustainability and technology remain top influences. Eco-friendly materials, water-conscious landscaping, and energy-efficient lighting are in cohesion with integrated smart tech lighting systems, automated irrigation, and outdoor entertainment systems.
Ultimately, these personalized outdoor spaces are meant to enhance the homeowner’s lifestyle while increasing their property value with 70% of experts agreeing that updated outdoor spaces significantly impact home value.
Homeowner & Property Data Solutions
Are you looking for an effective marketing strategy to reach homeowners who are in-market or in need of renovations or repairs?
Access proprietary first-party data on the interior and exterior of all U.S. homes, combined with hundreds of consumer insights to reach homeowners who need your products and services now.
