31 million people move each year. Capture rich insights on new movers before, during, and after the move to reach them with personalized offers across channels.
Leverage exclusive insights on 90+% of U.S. homebuyers, updated weekly with real-time signals.
2+ months out
5MM annually
8+ weeks out
2.8MM annually
2–6 weeks out
4.94MM annually
Moved in
26MM annually
Leverage mover data with insights into:
New movers spend ~$11k, with 7 in 10 making major purchases before moving. Reach movers who are likely to buy from you now, and retain your existing customers if and when they move.
Based on millions of mover records analyzed through June 2025, PGM data reveals that the average time from when a consumer is “Likely to Move” (home listed for sale) to “Post-Move” is 74.8 days.
Home Factors 