Home Factors 
The Fresh Start Mentality: Why New Movers Are Ready to Spend
Moving is an opportunity to start fresh, make a space your own, and build a new chapter.
For home improvement retailers, understanding the move journey is key to unlocking a goldmine of opportunities.
Think about this: when you first get the keys to a new home, what’s the first thing you want to do?
For most of us, it’s not just unpacking boxes. It’s the desire to make that space feel like home.
Maybe the previous owner’s lime green walls aren’t quite your style, or you’ve always dreamed of a kitchen island.
New movers have a lengthy to-do list of things they want to change, fix, or upgrade.
They’ve likely been saving and planning for these improvements, making them an incredibly motivated and high-intent audience, which is great news for you!
From Blank Slate to Dream Home: Tapping into Their Vision
A new house is a blank canvas, full of potential. New movers are looking for ways to infuse their personality into every corner.
This desire opens the door to a wide range of purchases, from small decorative touches to major renovations:
Immediate Impacts
Fresh paint, new light fixtures, and updated window treatments are often top priorities for a quick, impactful change.
Functional Upgrades
Old appliances might need replacing, or they might want to install smart home devices for convenience and efficiency.
Outdoor Oasis
For those with a yard, landscaping, outdoor furniture, and grilling essentials are often high on the list to create an inviting exterior.
Organization is Key
Settling in means getting organized, so shelving, storage solutions, and closet systems are also in demand.
What’s more, new movers are often making these decisions within a specific timeframe, fueled by the excitement of their new beginning.
If you can be the first to help them realize their vision, you’re not just making a sale; you’re building a relationship.
Becoming Their Go-To Guide: How to Connect
So, how can you truly connect with these eager homeowners? Be helpful, inspiring, and accessible right from the start.
“Welcome Home” Packs
Imagine receiving a thoughtful package from a local home improvement store as you settle in. Include coupons, a “new home checklist,” or even a small, useful item like a tape measure. Partnering with real estate agents for these can be incredibly effective.
Inspiration, Not Just Products
Instead of just advertising hammers and nails, show them what they can create. Offer design consultations, DIY workshops for new homeowners (e.g., “Painting Your First Room,” “Basic Plumbing Fixes”), or online galleries of transformed spaces.
Easy Access to Solutions
Make it simple for them to find what they need, whether it’s through targeted online ads when they search for “moving essentials” or special sections in-store for “new homeowner must-haves.”
Community Connection
Sponsor local moving events, connect with neighborhood groups, or offer tips specific to their new area (e.g., “Best Plants for Our Local Climate”).
Moving is a major life event. Are you going to show up and offer a helping hand when this audience needs it the most?
