More than 63 million households in the U.S. own pets. As such, pet-related businesses need to target this vast and valuable audience with precision. Additionally, pet owners are consistent shoppers. Pets are part of the family, and owners are making regular purchases of food, toys, and other essentials to keep their furry friends happy and healthy.
Marketing to Pet Owners
While traditional methods of targeting are limited to analyzing transactional data to determine who has made purchases in the past, Porch Group Media Signals Online offers deeper insights to identify people who are actively browsing today for products online. Built using Signals intent technology, Porch Group Media’s pet audiences have proven to be highly accurate and more insightful than traditional data sets.
For example, instead of only being able to target consumers based on past purchases of dog food, Porch Group Media Signals enables your organization to identify consumers who are actively browsing for dog food on various websites and apps – in turn helping you understand your target audience’s behavior better.
If your goal is to increase customer acquisition quickly, Porch Group Media Signals leads deliver 4x sales conversion rates and 3x engagement rates compared to other leading acquisition data available on the market.
Porch Group Media Ranks #2 as a Leading Provider of Pet Ownership Data
Not all data sources are created equal. Porch Group Media is proud to be recognized by Truthset as a leading provider of highly accurate pet ownership data. Truthset helps companies build trust in data and improve the performance of any data-driven decision. Truthset compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. For more information, please visit truthset.io.
We partnered with Truthset because they are:
- Independent, unbiased, and unconflicted
- 100% transparent with their methodology
- Agnostic to ID spaces, attributes, and marketing channels
- Not pay to play, all providers can be scored without a cost
- Able to support myriad use cases beyond marketing and advertising
Built using Porch Group Media Signals technology, our pet ownership database Truthset results for Q2 of 2021 are as follows:
Porch Group Media Continues Performing Well in Asserting Pet Ownership
- Ranks #2 in pet ownership
- 94% accurate on average
- 5% more accurate than the average of all providers’ data for this attribute segment
Porch Group Media’s Data Accuracy on Dog Ownership
- Ranks #2 in dog ownership
- 88% accurate on average
- 5% more accurate than the average of all providers’ data for this attribute segment
Porch Group Media’s Data Accuracy on Cat Ownership
- Ranks #4 in cat ownership
- 89% accurate on average
- 4% more accurate than the average of all providers’ data for this attribute segment
Porch Group Media offers additional insights into pet ownership to power your marketing campaigns:
- In Market Dry or Canned Pet Food Buyers: Consumers who demonstrated interest in dry or canned food in the last 90 days.
- In Market Pet Boarding: Consumers who demonstrated interest in pet boarding in the last 90 days.
- In Market Pet Fresh Food Buyers: Consumers who demonstrated interest in fresh pet food in the last 90 days.
- In Market Pet Grooming: Consumers who demonstrated interest in pet grooming in the last 90 days.
Pet Owner Marketing & Technology Services
Ready to start acquiring more new customers? See for yourself how Porch Group Media Signals can help you sell more pet-related products, faster. Call us at 1-833-812-4636 or contact us online to schedule a demo.
