As consumers, we are surrounded by personalization throughout our day. Suggestions on Amazon based on your purchases, recommendations on Netflix based on your viewing history, offers for products from all types of brands based on your browsing history, and the list goes on.  Providing personalized recommendation to drive engagement is a top priority for marketers....Read More

Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...Read More

Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget.  So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...Read More

Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment.  In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging.  Research conducted by Ascend examined how companies are going about delivering data-driven personalization.  For almost two-thirds of marketers (64%), improving...Read More

According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are only partially prepared. So what exactly is top of mind for today’s consumers? According...Read More