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We’re proud to be recognized among top performers in the Truthset Q1 2026 data accuracy results. But more importantly, it reinforces something we’ve been focused on for a while.
For years, most conversations around data have centered on scale. How many records. How much coverage. How many attributes.
And while scale matters, it doesn’t automatically mean the data is accurate.
That’s becoming a much bigger issue as marketers rely more heavily on AI, personalization, audience targeting, and automated decision-making. Because if the underlying data is inaccurate, everything built on top of it becomes less reliable too.
Why Data Accuracy Is Getting More Attention
Consumer data changes constantly.
People move. They buy new vehicles. Households change. Email addresses go inactive. Interests shift. Life stages evolve.
That’s normal. But it also means data quality naturally declines over time unless there’s ongoing validation happening behind the scenes.
For a long time, there wasn’t a consistent way to independently measure how accurate consumer data actually was across providers. That’s part of why companies like Truthset have gotten so much attention across the industry recently.
Truthset is an independent data validation company that evaluates the accuracy of consumer data across the Data Collective, a consortium of data providers focused on transparency and measurement. Each quarter, Truthset measures identity and demographic attributes using its patented methodology and assigns Truthscores based on accuracy performance.
For marketers, that creates a much clearer picture of how data is actually performing beyond just record counts or modeled claims.
How PGM Thinks About Data Quality
At PGM, the focus has been straightforward. Consistently bring high-quality data forward so teams can rely on it to drive better marketing performance.
That requires constant work.
Data has to be refreshed. Signals need to be validated. Identity connections need to stay accurate across channels and devices. Different sources need to be reconciled and evaluated continuously.
That’s a big part of how modern data quality really works now. It’s not a one-time process. It’s ongoing.
Our approach includes:
- Multi-source verification
- Continuous data refresh processes
- Identity resolution
- Audience modeling and validation
- Ongoing measurement and hygiene efforts
The Truthset Q1 2026 results reflect that continued focus.
PGM Truthset Results
Attributes exceeding industry baselines included:
- Car Manufacturer (Index 108)
- Home Renter (Index 107)
Additional high-performing categories:
- Age and Age + Gender combined audiences
- Age 18–49 segments
- Automotive data (Car Owner, Luxury vs. Standard)
- Geographic data (Region, State, DMA, Division)
- Language Preference
- Legal Drinking Age
- Military Status
Ready to See What Quality Data Can Do?
If you’re rethinking how you evaluate your data partners or looking to improve performance across your marketing, let’s talk.
If you’re evaluating data providers, improving audience targeting, or looking to strengthen marketing performance, contact us to learn how our validated consumer data and audience solutions can help support more accurate, measurable marketing outcomes.
