Marketing isn’t getting any easier. The intensifying pressure of audience saturation requires more from your data. As a result, the precision of your targeting relies on not only the quality of your data, but a variety of insights. The 2026 B2C Marketing Audience Building Report reveals that marketers consider several factors when evaluating the right...Read More

Did you know that brands using three or more channels in campaigns see a 287% higher purchase rate?   Marketing isn’t just about choosing the right channel – it’s about connecting all your channels. And that connection is built on consumer data.  With the right insights, you can:  Send personalized emails that feel one-to-one  Launch retargeting...Read More

Top Marketing Challenges  The report shines a light on some stubborn, and all too familiar, challenges that marketers face when trying to build effective audiences:  More than half (57%) say they struggle to get the right data to personalize communications. Meaning even the most creative campaigns can fall flat if they’re not speaking to the...Read More

Audience saturation has become one of the most pressing challenges for B2C marketers, with three out of four feeling the impact.  Competition is rising and standing out requires a balancing act between creativity and data-driven precision.  As a result, marketers are changing how they approach data usage, segmentation, and personalization. Research by PGM Solutions found...Read More

There’s something special about a day on the water; the sound of the waves, the camaraderie, the thrill of the catch.  For many veterans, it’s more than just fishing- it’s a moment of peace and a chance to reconnect.  That’s the inspiration behind Habitat for Humanity of Hillsborough County’s Veterans Inshore Slam Fishing Tournament. One...Read More

Have you ever launched what you thought was a perfectly crafted marketing campaign? You worked so hard and yet, it missed the mark.  Odds are the problem wasn’t your creative.  It just didn’t land in front of the right people.  The difference between silence and sales often comes down to how well you know your...Read More

Halloween is right around the corner, and so are your festive marketing campaigns.   The spooky season kicks off a flurry of holiday shopping.   In 2024, Americans planned to spend a total of 11.5 billion U.S. dollars on costumes, decorations, and candies.   So, where are people shopping for Halloween this year, what are the top selling Halloween items, and what...Read More

Collecting and leveraging consumer data helps you better understand and connect with your customers.   Each consumer data type is valuable and plays an important role in helping you build and deliver personalized campaigns that generate ROI.  But collecting data isn’t just about marketing—it’s also about privacy.  According to XM Institute, 53% of consumers are extremely...Read More

Moving is one of life’s biggest events. It’s exciting, chaotic, and full of changes.    Think about your last move, looking at new places and the excitement that comes with it. Imagining yourself living in the place that you’ve had your eye on. Packing up your memories to go make new ones.   I moved recently, and...Read More

The remodeling market shows no signs of slowing down, but what people are remodeling—and why—is shifting.  In 2024 alone, Americans spent an estimated $603 billion on home renovation. By mid-2026, spending growth is projected to continue, though at a slower pace of ~1.2% year-over-year.   That means opportunity is still there, but brands will need to...Read More