In 2026, shoppers will be more connected, intentional, and value-driven than ever. Technology, economic realities, and shifting lifestyles are shaping not just what consumers buy—but how, when, and why they buy.  For marketers, these behaviors aren’t just interesting observations—they’re powerful data signals. The brands that can capture, interpret, and act on them will lead the...Read More

If you’ve been keeping tabs on the home improvement space lately, you know it’s not just about paint colors and trendy backsplashes anymore—you really need to have a strategy.   Homeowners in 2025 and 2026 are approaching projects with a mix of optimism and caution, and that’s been a huge change of pace for the entire market.  Impulsive remodels are a thing of the past. Decisions made today are grounded in economic realities, lifestyle priorities,...Read More

These days, customers expect brands to know them.  It doesn’t matter if it’s an email, a postcard, or an ad that pops up while they’re scrolling—if it doesn’t feel personal and relevant, it’s getting ignored.  The challenge? Delivering that one-to-one experience across thousands (or even millions) of customers.  That’s where predictive analytics comes in. It...Read More

Let’s be honest—there’s still a lot of guesswork in marketing. We try to read the data, understand our customers, and make smart moves, but too often it feels like we’re reacting instead of anticipating.  That’s where predictive models come in. They’re not just another “tool” in the martech stack—they help you see what’s coming next. ...Read More

A home gives numerous signals and insights into future purchase and shopping activity. A cracked foundation, a roof ready to be replaced, or a recent move are all moments that can start a chain reaction of decisions and purchases.  Think about your own home. When the water heater goes or the roof starts to leak, it doesn’t stop at one project. You call a contractor. You look at financing....Read More

Every year, millions of Americans make one of the biggest financial decisions of their lives – buying or moving into a home.   Along with that move comes a wave of spending, upgrades, and decision-making that touches everything from insurance and utilities to furniture, home services, and retail.  For marketers, insurers, and other industries, these moments are not...Read More

As marketers, we know how important consumer data is. It can supercharge your campaigns—but only if you know what you’re buying.  Choosing the right data partner isn’t just a box to check—it’s a decision that can make or break your results.  The good news? A few smart questions upfront can save you a whole lot...Read More

Buying a home is one of life’s biggest milestones. But what happens when your dream home turns out to be a nightmare of repairs? Welcome to the world of “lemon homes”—properties riddled with hidden issues that only show their true colors after move-in day. In partnership with MovingPlace.com, PGM Solutions analyzed millions of property records...Read More

Marketing isn’t getting any easier. The intensifying pressure of audience saturation requires more from your data. As a result, the precision of your targeting relies on not only the quality of your data, but a variety of insights. The 2026 B2C Marketing Audience Building Report reveals that marketers consider several factors when evaluating the right...Read More

Did you know that brands using three or more channels in campaigns see a 287% higher purchase rate?   Marketing isn’t just about choosing the right channel – it’s about connecting all your channels. And that connection is built on consumer data.  With the right insights, you can:  Send personalized emails that feel one-to-one  Launch retargeting...Read More