Summer is approaching – soon the kids will be out of school and our weekends will be full of backyard barbecues, graduations, and trips to the beach.
Is it any wonder that business revenue sees a slowdown during the summer months? To keep your message from getting lost in the fun and sun, check out some new and innovative marketing strategies to heat up sales during the dog days of summer.
5 New Marketing Strategies to Avoid the Summer Slow Down
1. Target In-Market Shoppers
Are you marketing to in-market shoppers? If not, you are missing out on reaching people who are actively browsing online for your products and services.
How do marketers use buyer-intent data to reach in-market customers? A recent study of US Marketers found that:
- 52% of respondents used buyer-intent data to deliver targeted ad content.
- 47% of respondents used buyer-intent data for email marketing.
- 44% of respondents used buyer-intent data for marketing personalization.
To put some sizzle into your summer sales, market to an audience created with in-depth insight into browsing behavior. Porch Group Media offers Online Signals audiences that are built with actual online behavior data collected in real-time – leveraging a broad network and innovative techniques to discover behavioral keywords, phrases, and terms.
Using this intelligence, we can create complex and effective formulas which classify user intent. Online Signals audiences can be used for email, display, social, direct mail, and CTV campaigns to provide laser-focused behavioral targeting.
2. Target Pre-Movers and New Movers
Did you know that summer is the prime moving time? In fact, 40% of all moves in the U.S. take place during June, July, and August – Hire A Helper.
Why is this important?
The move is the most economically powerful life trigger. Movers are in a transitional stage, which makes them more open to developing new brand loyalties. Targeting movers, especially during the summer months, is a smart, cost-effective way to retain your current customers and reach new ones.
Here are some interesting mover statistics from a research study from Porch Group Media, which has insights into over 90% of U.S. Homebuyers annually.
- On average, movers spend approximately $11 per move, making it a great opportunity to market to them.
- 3 in 5 make purchases before moving.
- Movers are 5X more likely to become long-term customers if you reach them first.
- 9 in 10 movers will try new brands and services.
Learn more about our mover audiences here.
3. Advertise with Connected TV (CTV)
Did you know that in 2023, 89% of U.S. households will have a Connected TV device? Consumers can now stream their favorite content whenever they want – creating new opportunities for advertisers.
Without CTV advertising in the mix, advertisers may miss a large percentage of their audience –almost half (46%) of US households are only reachable on streaming TV, according to an MRI Simmons 2022 November Cord Evolution study.
In fact, according to Insider Intelligence, U.S. consumers will watch more video on digital sources like Netflix, YouTube, and TikTok than on linear TV for the first time in 2023.
Now that summer is almost here, it’s time to reach customers where they are and on their time with CTV.
The Porch Group Media Network is one of the first media networks to offer CTV capabilities with in-market and mover audiences to ensure your ad is seen by the right people at the right time.
- Connect to an in-market audience.
- Deliver ads to viewers with specific demographics and behaviors.
- Target pre-movers and movers
- Reach consumers displaying an Active Shopping Intent
- Reach consumers with strategic, cross-device, multi-channel campaigns.
4. Take Advantage of Vacation Branding Opportunities
Encourage your customers to post product/brand pictures on your company’s Instagram, Facebook, or other social media pages during their summer vacations. Posting a picture with your product or brand swag at locations like the beach, a historic site, or a national park is a fun way to engage your customers during the summer months and promote your brand or products. Run a contest for the most creative postings and offer product rewards for the top entries.
5. Create a Summer Theme
When people are relaxed – they are more likely to read and engage with your web content and make purchases. Create a chill, summer theme for your business with the following ideas:
- Update your web pages, landing pages, and social media pages to display fun and relaxing summer images.
- Run special customer appreciation promotions during summer holidays like July 4 and Labor Day…you can even host a Christmas in July sale.
- Use summer emojis in your email marketing subject lines – studies have shown emojis can increase open rates by 56% – Campaign Monitor.
- Participate in local summer events in your community such as 5K runs, town/city festivals, or sponsor your local summer sports leagues.
- Partner with charitable organizations that need help during the summer months, such as local food banks or animal shelters. Promote your partnership at your business location and on your social media pages.
Contact Us for Marketing Solutions to Beat the Heat and Avoid a Summer Slow-Down!
