You may have heard the term customer data platform or CDP. CDPs are quickly gaining momentum as the most promising new marketing technology to streamline data-driven processes for marketers. While you may have heard of the term, many marketers are still confused on exactly what a Customer Data Platform (CDP) can deliver. Wikipedia describes it...Read More

The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research, and purchase across numerous channels. Take a look at these interesting facts on how consumers shop for vehicles today. Car buyers spend 60% of their time researching and shopping for a new vehicle online. 88% of all car...Read More