Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with different offer strategies for each. A multi-channel solution was developed; postal, email and target display and...Read More

Our Matawan, NJ team recently headed to the beaches to participate in a beach clean-up on the bay side of Sandy Hook. The team participated through the National Park Service’s Volunteer-In-Parks Program which hosts a variety of ways to get involved and support the Gateway National Recreation Area. The Gateway National Recreation Area includes three geographic...Read More