Identify verified movers before, during, and after a move with moving intelligence that helps marketers reach consumers when purchase intent is at its highest.
Mover Factors helps you identify consumers before, during, and after a move with verified mover data available up to 14 days earlier than other sources. Covering 90%+ of U.S. homebuyers and refreshed weekly, it combines moving signals with consumer, household, property, and behavioral insights.
The result? A deeper understanding of who’s moving and what they’re likely to do next.
From early move intent to verified move-in, Mover Factors gives you the flexibility to engage consumers with the right message at the right time.
2+ months out
5MM annually
8+ weeks out
2.8MM annually
2–6 weeks out
4.94MM annually
Moved in
26MM annually
Leverage mover data with insights into:
Home Factors 