Seamless 1st and 3rd Party Data Integration for Right Time Omnichannel Engagement
Manage your existing customers and reach new ones with the Porch Group Media Cloud
The Porch Group Media Cloud allows clients to seamlessly integrate their own 1st party data and Porch Group Media’s 3rd party data, enabling clients to find new audiences, manage existing customer relationships, and execute highly targeted, omnichannel campaigns. Brands gain a 360° view of all customer interactions, as well as the data-driven insights necessary to hone the timing, relevance, and effectiveness of each and every communications.
The Porch Group Media Cloud simplifies the process of transforming customer data into accessible, actionable and profitable information.
When brands become adept at leveraging the nuances of data, it becomes a powerful sales communication tool. Our Data Cloud provides a customer management solution that eliminates costly data silos, allowing marketers to:
Organize, consolidate and manage customer data from a single view.
Identify distinct audience segments based on customer attributes and behaviors.
Utilize look-a-like and modeling capabilities to find new prospects.
Deploy and deliver highly targeted email and print/mail campaigns with ease and consistency.
Drive customer acquisition in a controlled, cost-efficient manner.
From competitive intelligence to strategic growth initiatives, our platform centralized approach streamlines how brands communicate with existing customers and connect with new ones.
Manage Existing Customers
Manage, consolidate, and store all of your customer lists for your marketing campaigns.
The Porch Group Media Data Cloud offers a customer management solution that breaks down silos to deliver a seamless customer experience, allowing you to organize, consolidate, and manage all of your customer lists from a single view. Define list segments based on customer attributes and behaviors while nurturing your current customer audience with email, and print and mail campaigns.
Reach New Customers
Grow your business with an all-in-one marketing platform. Engage with customers and promote your business.
Whether you are communicating with your existing customers or identifying and advertising to potential new ones, the key to success is simplicity and consistency. Using the Porch Group Media Cloud, you can manage your customers and find new ones using a simple automated platform that will help you stay organized and consistent.
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Access all the tools and applications you need, on one platform
Profile
Gain valuable intent and identify the most descriptive traits and attributes of your current customers.
Lead Builder
With direct access to the Porch Group Media Data Cloud, find and engage with new prospects in your business backyard.
Clones
Uncover new customers that have the same characteristics and traits as your current customer base.
Enhancement
Update and enhance your customer data. Fill in missing information to make your data more complete.
[Report] 2024 B2C Marketing Audience Building Report