Last Updated: April 04, 2025
This Privacy Policy describes how DataMentors, LLC, dba Porch Group Media (“Porch Group Media” or “PGM” or “we”), collects, uses, and shares personal information. This Privacy Policy applies to personal information we collect from you when you communicate with us by telephone, chat or SMS or through social media, access and use our website(s) or other platforms or properties (the “Properties”), or otherwise interact with us. This Privacy Policy also applies to personal information we collect from other sources, including third-party providers of marketing data, public sources, and our parent company, Porch.com, Inc., and its subsidiaries (each, a “Porch Group Company”).
By “personal information,” we mean information that uniquely identifies an individual, such as a name, phone number, or email address; unique financial information, such as a credit card number you provide to make a purchase; and information that we link to a unique identifier or unique financial information. If information is de-linked or de-identified, we do not consider it to be personal information. For example, a postal address would not be personal information if it were included in a list of addresses without names or other unique identifiers. Business information (such as the name of a business or the business address or phone number) is not personal information.
Our business is business-to-business (B2B), not direct-to-consumer (D2C). We provide our clients with marketing data products and services, such as marketing programs, validation of consumer identity, and modeling and analytics, using data that we obtain from publicly available information, surveys, and third-party marketing data providers and other third-party data sources. We include data we receive from third-party sources in the products and services we sell only to the extent that we have the right to sell or share that data under the agreements with the data sources (including, if applicable, the privacy policies of the Porch Group Companies). We will not collect data directly from you or other individuals for this purpose, and any person can request that their information be removed from our database for the marketing data products and services that we sell to our clients. See the section below entitled Managing Your Personal Information/ Opting Out of PGM’s Marketing Data Database.
When a person interacts with us, it is usually in their business role (i.e., as a representative of a client or a potential client for our data marketing and analysis products and services). Even in business interactions, however, a person could still provide us with their name and other personal information. When you interact with us, we will collect your personal information and use it to interact with you as described in this Privacy Policy. As noted above, we will not include information that we collect directly from you in our database for the products and services that we sell to our clients. However, if we obtain your personal information from public sources or third-party sources, it may be included in that database unless you opt out.
References to PGM also include companies providing services to PGM, the Porch Group Companies, and our business partners, to the extent that such parties are collecting, using, or sharing personal information for us or on our behalf. This Privacy Policy applies to information collected by those companies only when they provide such information to PGM.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by posting the updated Privacy Policy on our website and updating the effective date at the top of this Privacy Policy. In some cases, we may provide you with additional notice (such as adding a statement to our website’s homepage or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
If you do not agree with the terms of this Privacy Policy, please do not continue using the Properties or otherwise interacting with us.
We collect information you provide directly to us. For example, we collect your name, email address, address, contact phone number, and other information when you fill out a registration form, contact our sales teams about our products and services, or otherwise transact business with us; make content submissions or community postings (e.g., chats and comments to our blogs); subscribe to our promotional marketing programs; request customer support; or otherwise provide us with content that includes personal information. If you elect to purchase products or services from us, you will be required to provide payment information, such as a credit card number.
When you access or use the Properties or when we send you emails, we and our advertisers may use tracking technologies to automatically collect information about you. Please see our Cookie Policy to learn more about these technologies, how we use them, and how to manage or disable them. Automatically collected information may be associated with a unique browser, device identifier, or Internet Protocol (IP) address, but we do not consider it to be personal information unless it is linked to your unique identifier(s).
When you receive emails from us, we collect information about whether and when you opened the email, whether you clicked on the images and links in the email, and whether your computer or mobile device is capable of receiving HTML-based email.
When you call us or when we call you, we may monitor, record and transcribe those calls for quality assurance, customer satisfaction and analysis purposes. In those jurisdictions where consent is required for a party to record a telephone call, you consent to us recording such calls. We treat the records of these calls, when linked to your unique identifier(s), as personal information.
PGM obtains personal information from third-party marketing data providers, surveys, and sources of publicly available information.
The Porch Group Companies provide PGM with information they collect from their customers and business partners. For example, if you utilize the services of another Porch Group Company, that company may provide your information to us to help keep our databases updated and, to the extent that they are permitted to share information with us for this purpose, to provide our clients with better products and services.
We may combine personal information we have about a consumer (for example, an email address) with information obtained from other sources (such as name, telephone number, and mailing address), in accordance with applicable law.
We may also aggregate (group) or de-link/de-identify (anonymize) information. Aggregated, anonymized data is not personal information subject to this Privacy Policy, and we may use it for any purpose. We may also share aggregated and/or anonymized information with Porch Group Companies and third parties.
In the last 12 months, PGM has collected the following categories of personal information from the categories of sources described above. We consider this information to be personal information to the extent that it is information that uniquely identifies a person, is unique financial information, or is linked to a person’s unique identifier(s), or if it is defined as personal information by applicable state law.
| Category | Examples |
|---|---|
| Identifiers |
|
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal law |
|
| Commercial Information |
|
| Internet or other similar network activity |
|
| Geolocation data |
|
| Audio, electronic, visual, thermal, olfactory, or similar information |
|
| Professional or employment-related information |
|
| Education Information |
|
| Biometric Information |
|
| Inferences drawn from other personal information |
|
In general, we use the information we collect to operate our business, including:
PGM will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.
We share personal information as follows:
We sell, rent and otherwise share personal information to our clients (which may include Porch Group Companies and companies operating in the ad tech sector) to be used for their own commercial purposes as part of our marketing data products and services, when we are legally and contractually permitted to do so (for example, if the collected information is publicly available or we are permitted to sell or share it under the applicable agreements with the data sources).
We share personal information with Porch Group Companies for marketing purposes and for the purpose of improving their products and services (such as confirming or supplementing information they have about a person or to classify a person as a mover), when we are legally and contractually permitted to do so. We also share personal information with the Porch Group Companies in connection with the data, technical, legal, accounting, and other services shared between the Porch Group Companies and for other internal business purposes. The Porch Group Companies who receive personal information from PGM will be bound by the legal terms applicable to the shared information (e.g., the contract with our data source) and, unless they are purchasing the data as a PGM client, will use that personal information only as described in this Privacy Policy.
We share information with third-party vendors, consultants, and other service providers that are providing business services to PGM. For instance, we may share information with a third-party service provider that hosts the Properties, processes payments, provides customer service, sends out emails, serves ads on the Properties or on a third-party platform, or monitors or analyzes data. Such companies will have access to personal information only as necessary to carry out their work and are prohibited from using it for any other purpose.
If a person is already a customer of or otherwise has a direct relationship with a business partner of PGM or a Porch Group Company (an “Existing Relationship Company”), we or the Porch Group Company may disclose certain information about that person to that Existing Relationship Company. If that person is a match to a customer on the Existing Relationship Company customer list, we may provide the Existing Relationship Company with information such as the groups or segments he or she belongs to (such as mover or homeowner) and demographic information about the person and his or her home (such as estimated household income and square footage), so that the Existing Relationship Company can provide him or her with more relevant advertising, products and services. We will not give the Existing Relationship Company any contact information, unique personal identifiers, or unique financial information unless for another purpose permitted in this Privacy Policy. However, the Existing Relationship Company may already have some or all of that information (because of its existing relationship with the person) and they will be able to link the person with the other information about him or her that we provide to them.
We may disclose personal information if we believe disclosure is necessary to comply with any applicable law, regulation, or legal process, to cooperate with government or law enforcement, or to avoid legal liability; to resolve complaints or disputes; to investigate and resolve technical issues, security incidents, fraud, abuse, and illegal activities; if we believe a user’s actions are inconsistent with the spirit or language of our user agreements or policies; or to protect the rights, reputation, safety and property of PGM or others.
We may disclose personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business or in a bankruptcy, liquidation, dissolution or similar transaction. In the event that we or all of our assets are acquired in such a transaction, our collected information would be one of the transferred assets.
We do not consider business information to be personal information. Accordingly, we may share business names, owner/proprietor names, business contact information and other business-specific information with third parties for any purpose.
In the last 12 months, PGM has disclosed the following categories of personal information for a business purpose to the following categories of third parties:
| Category of Information | Category of Third Parties |
|---|---|
| Identifiers |
|
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal law |
|
| Commercial Information |
|
| Internet or other similar network activity |
|
| Geolocation data |
|
| Audio, electronic, visual, thermal, olfactory, or similar information |
|
| Professional or employment-related information |
|
| Education Information |
|
| Biometric Information |
|
| Inferences drawn from other personal information |
|
We take reasonable measures, including administrative, technical, and physical safeguards, to restrict access to your personal information and help protect it from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no such measure is 100% secure.
The Properties may contain links to other third-party websites and services, either directly or through advertisements on the Properties. PGM is not responsible for the content or privacy practices of websites operated by third parties, including our advertising partners and networks. We encourage you to review the privacy policies of third-party websites and services before providing any information to them.
At PGM, we believe it is important to provide consumers with clear information about the data available in our internal marketing database and the database for the marketing data products and services that we sell. You may request access to learn what information about you and your household is in the PGM marketing databases by completing and sending us this form: PGM Individual Request Form.
You may access, update and correct information in an online account, or update communications preferences, at any time by logging into the online account. If you wish to delete an online account, please email us at privacy@porchgroupmedia.com. Please note that, even if an account is deleted, we may retain the information as required by law or for legitimate business purposes.
You may request to update or correct inaccurate information in our databases by emailing us at privacy@porchgroupmedia.com or writing us at 2319 Oak Myrtle Lane, Suite 104, Wesley Chapel, FL 33544.
PGM maintains quality control procedures designed to ensure that the information we compile and process is as accurate and complete as possible. We respond promptly to questions from clients and consumers about the accuracy of information.
As described above, our databases for marketing data may include your personal information. To opt-out of PGM’s internal marketing database or PGM’s database for marketing data products and services, please complete this form or contact us via email at privacy@porchgroupmedia.com. Please note that your personal information may be retained by the third parties with whom such information has already been shared, and opting out of our databases will not prevent other companies from sending you direct marketing materials or making telemarketing calls.
Receiving promotional calls, text (SMS) messages, emails and direct mail from PGM is completely voluntary, and you may opt out at any time. To opt out of promotional communications from PGM, you can contact us at 1-866-I-OPT-OUT (866-467-8688) and enter service code 225#, complete this form or email privacy@porchgroupmedia.com. You can also opt out of receiving promotional emails by clicking the unsubscribe link in the email, and you can opt out of promotional text (SMS) messages by texting STOP. You may receive a final email or text message confirming your opt-out. Message and data rates may apply. Please allow up to 10 business days to process any opt-out request.
The National Advertisers and its Data & Marketing Association division (ANA/DMA) provides individuals with a form to use to have their names removed from direct marketers’ commercial US mail and e-mail lists. PGM honors opt-out requests made through this service. To register your request, visit www.dmachoice.org.
Please note that, if you are a PGM client and you opt out, we may still send you non-promotional communications related to your account.
PGM subscribes to national and state Do Not Call registries, where consumers can register to not receive most legal telemarketing calls. We do not make telemarketing calls to numbers included in Do Not Call registries. If you wish to decrease the amount of unsolicited telemarketing calls you receive, you should register with the national registry and the applicable state registry. You can register for the national Do Not Call Registry at https://www.donotcall.gov/ or by calling 1-888-382-1222.
To opt out from receiving promotional communications from a Porch Group Company or other third party, or to make requests regarding your personal information or other information held by them, you should contact them directly.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.
Our Services are not directed to children, and you may not use the Properties or use or purchase our services if you are under the age of 18. We will not knowingly collect, use or disclose data on anyone under the age of 18 for marketing purposes or include their data as part of our data marketing products and services. If we learn that we have collected personal information of a child under 18, we will make commercially reasonable efforts to delete such information from our files.
For those residing in California, Colorado, Connecticut, Delaware, Florida, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia, state law grants you additional rights (see below for information on the rights currently granted by state). You, or your legally designated representative, may submit a request to exercise your rights by completing our online form. Completing the form online will allow us to work on your request more quickly and efficiently, but you can also get help by calling 1-866-I-OPT-OUT (866-467-8688) and entering service code 225#. Please see below for more information on our process for verifying we have received a legally valid request.
PMG will not discriminate or retaliate against you if you elect to exercise any legally available rights as described in this Privacy Policy. If you would like an authorized agent to submit a request on your behalf, please send us an email at privacy@porchmediagroup.com for instructions and additional information we need to respond to a request when submitted by a legally authorized agent.
The law requires that we validate the identity and legal authority associated with certain personal information requests, including for customers residing in states granting additional rights as set out below. As a result, we may require that you take additional steps to validate your identity and legal authority, particularly where you make a request through our online form. Should you fail to confirm your request within the relevant timeframe and/or fail to provide the additional information requested, your request will be considered unvalidated and closed.
We will provide a response to any personal information request within the timeframe required by law. If we cannot substantively respond to your request in a timely manner, we will notify you and provide the reason for the delay.
Under certain circumstances, we may not be able to fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, where we cannot verify your identity, or if your request involves disproportionate cost or effort. But we will respond to your request within a reasonable time, as required by law, and provide an explanation.
California law requires that we provide certain disclosures, including a description of legal rights, to those who reside in the state of California. If you are a California resident, this section applies in addition to all other applicable rights and information contained in this Privacy Policy.
For California disclosures, please see the Information We Collect and How We Use The Information We Collect sections above for information about the categories of personal information we collect and categories of recipients to which we have disclosed such information over the preceding 12 months.
As a California resident, you have the right to request:
To exercise the access and deletion rights described above, you may submit a verifiable consumer request to us by either:
In addition, California law also gives you the right to request that we limit the use of your “sensitive” personal information. PMG does not use any sensitive personal information to make inferences about you and uses sensitive personal information only for reasons set forth in this Policy and as permitted by the California Consumer Privacy Act.
The rights granted to you under California law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to privacy@porchmediagroup.com within 14 days of receiving a final response from us. Include “Data Subject Rights Appeal” in the subject line of your email, and provide your name, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Do not sell or share my personal information. As described above, we may work with certain advertising partners to show ads that are targeted to your interests. These activities may be considered “selling” or “sharing” of your personal information under California law. To opt out of these activities, you must submit a request using our online form and adjust settings for each device and browser you use with the Properties. We do not knowingly “sell” or “share” the personal information of consumers under 18 years of age.
Certain state laws (see above for information on which states have enacted privacy laws) require that we provide certain disclosures, including a description of legal rights, to those who reside in these states. If you are a resident of any of these states, this section applies in addition to all other applicable rights and information contained in this Privacy Policy.
As a resident of these states, you have the right to request:
For our customers residing in Delaware, Maryland, or Oregon, you also have the right to request that we provide you with a list of the third parties we share personal information with.
To exercise the access and deletion rights described above, you may submit a verifiable consumer request to us by either:
The rights granted to you under applicable law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to privacy@porchmediagroup.com within 14 days of receiving a final response from us. Include “Data Subject Rights Appeal” in the subject line of your email, and provide your name, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Other than as set forth in this Policy, we do not collect or process personal information that may be considered “sensitive” and subject to the state. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
PGM retains personal information as long as it is needed for business or legal purposes. We retain transactional information for at least seven years to ensure we can perform legitimate business functions, such as accounting for tax obligations. We also retain your information as necessary to comply with our legal obligations, resolve disputes and enforce our terms and policies.
PGM’s Properties are hosted and performed in the United States. This Privacy Policy is subject the laws of the United States of America and the State of Washington, without regard to conflict of law principles. If you reside outside of the United States, you are responsible for complying with local laws in connection with your use of the Properties, and you consent to the collection, transfer, storage, and use of your personal information in the United States in accordance with this Privacy Policy.
The laws governing processing of personal information vary depending on the jurisdiction in which you reside. To the extent the laws of your jurisdiction are more restrictive than the terms of this Privacy Policy, it is PGM’s policy to follow the requirements of those laws to the extent those laws are applicable to PGM’s activities or your personal information.
PGM provides consumers with a process for filing a complaint about our practices or procedures. This process specifies what information must be included in the complaint and where it should be directed. To learn how to file a complaint, e-mail us at privacy@porchgroupmedia.com.
Please address comments or questions to privacy@porchgroupmedia.com or write to us at the address below.
Porch Group Media
Attention: Privacy Advocate
2319 Oak Myrtle Lane, Suite 104
Wesley Chapel, FL 33544
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